Development of digital marketing in the youth segment

Normurodova Zebo Eshmaxmatovna, Ergashov Abdullo Ramazon oʻgʻli

Marketing · 2026-yil

Annotatsiya

This article explores the role of digital marketing in modern society, with a focus on its influence on youth. The widespread availability of the internet and technology has increased digital literacy and fostered innovative thinking among young people. The article presents successful case studies of digital marketing campaigns and analyzes both the opportunities and challenges of the sector, particularly in the context of Uzbekistan. It also outlines future prospects and provides recommendations for empowe ring youth through digital marketing. № 1 -SON YANVA R, 202 6-YIL 102

Maqola ma’lumotlari
MualliflarNormurodova Zebo Eshmaxmatovna, Ergashov Abdullo Ramazon oʻgʻli
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-01-31
Son1
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss1/727
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss1/727 · Maqolaning asl sahifasi

Kalit so‘zlar

digital marketing, youth, digital literacy, social media, artificial intelligence, big data, virtual and augmented reality, personal branding, entrepreneurship, ethical marketing, content strategy, influencer marketing, цифровой маркетинг, молодежь, цифровая грамотность, социальные сети, искусственный интеллект, большие данные, виртуальная и дополненная реальность, личный бренд, предпринимательство, этичный маркетинг, контент -стратегия, инфлюенсер -маркетинг, raqamli marketing, yoshlar, raqamli savodxonlik, ijtimoiy tarmoqlar, sunʼiy intellekt, Big Data, VR/AR, shaxsiy brend, tadbirkorlik, axloqiy marketing, kontent strategiyasi, influencer marketing

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APANormurodova Zebo Eshmaxmatovna, & Ergashov Abdullo Ramazon oʻgʻli (2026). DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/727
GOST (OAK)Normurodova Zebo Eshmaxmatovna, Ergashov Abdullo Ramazon oʻgʻli DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/727.
MLANormurodova Zebo Eshmaxmatovna, and Ergashov Abdullo Ramazon oʻgʻli. “DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/727
ChicagoNormurodova Zebo Eshmaxmatovna, and Ergashov Abdullo Ramazon oʻgʻli. “DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/727
HarvardNormurodova Zebo Eshmaxmatovna, and Ergashov Abdullo Ramazon oʻgʻli (2026) ‘DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/727
BibTeX
@article{normurodovazeboeshmaxmatovna2026,
  title = {DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT},
  author = {Normurodova Zebo Eshmaxmatovna and Ergashov Abdullo Ramazon oʻgʻli},
  journal = {Marketing},
  year = {2026},
  number = {1},
  doi = {10.67668/mj/2026iss1/727},
  url = {https://doi.org/10.67668/mj/2026iss1/727}
}

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