This article explores the role of digital marketing in modern society, with a focus on its influence on youth. The widespread availability of the internet and technology has increased digital literacy and fostered innovative thinking among young people. The article presents successful case studies of digital marketing campaigns and analyzes both the opportunities and challenges of the sector, particularly in the context of Uzbekistan. It also outlines future prospects and provides recommendations for empowe ring youth through digital marketing. № 1 -SON YANVA R, 202 6-YIL 102
| Mualliflar | Normurodova Zebo Eshmaxmatovna, Ergashov Abdullo Ramazon oʻgʻli |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2026-01-31 |
| Son | 1 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2026iss1/727 |
DOI: 10.67668/mj/2026iss1/727 · Maqolaning asl sahifasi
digital marketing, youth, digital literacy, social media, artificial intelligence, big data, virtual and augmented reality, personal branding, entrepreneurship, ethical marketing, content strategy, influencer marketing, цифровой маркетинг, молодежь, цифровая грамотность, социальные сети, искусственный интеллект, большие данные, виртуальная и дополненная реальность, личный бренд, предпринимательство, этичный маркетинг, контент -стратегия, инфлюенсер -маркетинг, raqamli marketing, yoshlar, raqamli savodxonlik, ijtimoiy tarmoqlar, sunʼiy intellekt, Big Data, VR/AR, shaxsiy brend, tadbirkorlik, axloqiy marketing, kontent strategiyasi, influencer marketing
This article studies the experience of improving the use of the marketing concept in the textile industry. Market segmentation is the process of dividing consumers and sellers of textile products into segments in the…
This scientific article examines the theoretical and practical aspects of using marketing strategies in the development of logistics services in free economic zones. In particular, the study highlights the main factors…
This article analyzes the application of the circular economy in service enterprises, especially in the HoReCa (hotel, restaurant, cafe) and hotel -tourism sectors, and its economic and environmental efficiency based on…
The article considers general issues of formation and development of theoretical and methodological aspects of assessment of the trade services development system in the context of socio -economic transformations. In…
This article investigates the issues of improving strategic management mechanisms for innovative activity in the construction industry. The study highlights the role of strategic planning, digital transformation…
This study conducted a systematic analysis of international experience in the use of innovative marketing strategies in the activities of commercial banks under the conditions of the digital economy. The research…
The application of project management concepts in construction organizations prompts a reconsideration of the functional and strategic aspects of their management systems. In this case, clarity and validity of strategic…
This article focuses on examining the impact of branding strategy on the bank image in enhancing the competitiveness of commercial banks. During the study, key components of a bank brand —namely, brand recognition…
This study explores theoretical and practical approaches to optimizing the economic development of farming enterprises. It examines modern economic analysis methods aimed at optimal resource allocation, cost reduction…
This article analyzes the dynamics of change in poverty rates in the Khorezm region.nnotation: this article analyzes the dynamics of change in poverty rates in the Khorezm region. It treated factors such as economic…