This article explores the role of digital marketing in modern society, with a focus on its influence on youth. The widespread availability of the internet and technology has increased digital literacy and fostered innovative thinking among young people. The article presents successful case studies of digital marketing campaigns and analyzes both the opportunities and challenges of the sector, particularly in the context of Uzbekistan. It also outlines future prospects and provides recommendations for empowe ring youth through digital marketing. № 1 -SON YANVA R, 202 6-YIL 102
| Mualliflar | Normurodova Zebo Eshmaxmatovna, Ergashov Abdullo Ramazon oʻgʻli |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2026-01-31 |
| Son | 1 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2026iss1/727 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2026iss1/727 · Maqolaning asl sahifasi
digital marketing, youth, digital literacy, social media, artificial intelligence, big data, virtual and augmented reality, personal branding, entrepreneurship, ethical marketing, content strategy, influencer marketing, цифровой маркетинг, молодежь, цифровая грамотность, социальные сети, искусственный интеллект, большие данные, виртуальная и дополненная реальность, личный бренд, предпринимательство, этичный маркетинг, контент -стратегия, инфлюенсер -маркетинг, raqamli marketing, yoshlar, raqamli savodxonlik, ijtimoiy tarmoqlar, sunʼiy intellekt, Big Data, VR/AR, shaxsiy brend, tadbirkorlik, axloqiy marketing, kontent strategiyasi, influencer marketing
| APA | Normurodova Zebo Eshmaxmatovna, & Ergashov Abdullo Ramazon oʻgʻli (2026). DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/727 |
|---|---|
| GOST (OAK) | Normurodova Zebo Eshmaxmatovna, Ergashov Abdullo Ramazon oʻgʻli DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/727. |
| MLA | Normurodova Zebo Eshmaxmatovna, and Ergashov Abdullo Ramazon oʻgʻli. “DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/727 |
| Chicago | Normurodova Zebo Eshmaxmatovna, and Ergashov Abdullo Ramazon oʻgʻli. “DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/727 |
| Harvard | Normurodova Zebo Eshmaxmatovna, and Ergashov Abdullo Ramazon oʻgʻli (2026) ‘DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/727 |
| BibTeX | @article{normurodovazeboeshmaxmatovna2026,
title = {DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT},
author = {Normurodova Zebo Eshmaxmatovna and Ergashov Abdullo Ramazon oʻgʻli},
journal = {Marketing},
year = {2026},
number = {1},
doi = {10.67668/mj/2026iss1/727},
url = {https://doi.org/10.67668/mj/2026iss1/727}
} |
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