This article investigates the issues of improving strategic management mechanisms for innovative activity in the construction industry. The study highlights the role of strategic planning, digital transformation, investment approaches, and modern managemen t methods in ensuring the innovative development of construction enterprises. Special attention is given to enhancing the competitiveness of the construction sector, increasing production efficiency, and forming sustainable development factors through inno vation implementation.
| Mualliflar | Ortiqxo‘jayeva Yulduz Azatovna |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2026-01-31 |
| Son | 1 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2026iss1/730 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2026iss1/730 · Maqolaning asl sahifasi
construction industry, innovative activity, strategic management, management mechanisms, digital transformation, investments, competitiveness, sustainable development. № 1 -SON YANVA R, 202 6-YIL 421, строительная отрасль, инновационная деятельность, стратегическое управление, механизмы управления, цифровизация, инвестиции, конкурентоспособность, устойчивое развитие, qurilish sanoati, innovatsion faoliyat, strategik boshqaruv, boshqaruv mexanizmlari, raqamli transformatsiya, investitsiyalar, raqobatbardoshlik, barqaror rivojlanish
| APA | Ortiqxo‘jayeva Yulduz Azatovna (2026). IMPROVEMENT OF STRATEGIC MANAGEMENT MECHANISMS OF INNOVATIVE ACTIVITY IN THE CONSTRUCTION INDUSTRY. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/730 |
|---|---|
| GOST (OAK) | Ortiqxo‘jayeva Yulduz Azatovna IMPROVEMENT OF STRATEGIC MANAGEMENT MECHANISMS OF INNOVATIVE ACTIVITY IN THE CONSTRUCTION INDUSTRY // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/730. |
| MLA | Ortiqxo‘jayeva Yulduz Azatovna. “IMPROVEMENT OF STRATEGIC MANAGEMENT MECHANISMS OF INNOVATIVE ACTIVITY IN THE CONSTRUCTION INDUSTRY.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/730 |
| Chicago | Ortiqxo‘jayeva Yulduz Azatovna. “IMPROVEMENT OF STRATEGIC MANAGEMENT MECHANISMS OF INNOVATIVE ACTIVITY IN THE CONSTRUCTION INDUSTRY.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/730 |
| Harvard | Ortiqxo‘jayeva Yulduz Azatovna (2026) ‘IMPROVEMENT OF STRATEGIC MANAGEMENT MECHANISMS OF INNOVATIVE ACTIVITY IN THE CONSTRUCTION INDUSTRY’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/730 |
| BibTeX | @article{ortiqxojayevayulduzazatovna2026,
title = {IMPROVEMENT OF STRATEGIC MANAGEMENT MECHANISMS OF INNOVATIVE ACTIVITY IN THE CONSTRUCTION INDUSTRY},
author = {Ortiqxo‘jayeva Yulduz Azatovna},
journal = {Marketing},
year = {2026},
number = {1},
doi = {10.67668/mj/2026iss1/730},
url = {https://doi.org/10.67668/mj/2026iss1/730}
} |
Boshqa maqola uchun iqtibos tayyorlash
The article considers general issues of formation and development of theoretical and methodological aspects of assessment of the trade services development system in the context of socio -economic transformations. In…
This scientific article examines the theoretical and practical aspects of using marketing strategies in the development of logistics services in free economic zones. In particular, the study highlights the main factors…
This article explores the role of digital marketing in modern society, with a focus on its influence on youth. The widespread availability of the internet and technology has increased digital literacy and fostered…
This article studies the experience of improving the use of the marketing concept in the textile industry. Market segmentation is the process of dividing consumers and sellers of textile products into segments in the…
This article analyzes the application of the circular economy in service enterprises, especially in the HoReCa (hotel, restaurant, cafe) and hotel -tourism sectors, and its economic and environmental efficiency based on…
The application of project management concepts in construction organizations prompts a reconsideration of the functional and strategic aspects of their management systems. In this case, clarity and validity of strategic…
This study explores theoretical and practical approaches to optimizing the economic development of farming enterprises. It examines modern economic analysis methods aimed at optimal resource allocation, cost reduction…
This article analyzes the theoretical and practical aspects of the cluster approach in the context of improving the methodology of investment project management in the textile industry. Using the case of Uzbekistanʼs…
The form and structural configuration of management organizational structures are shaped under the influence of various organizational and economic factors. In construction organizations, factors such as activity…
This article explores the theoretical foundations and conceptual approaches to developing green marketing strategies for enterprises. The study analyzes contemporary interpretations of green marketing within the…
Marketing — barcha maqolalar · 2026-yil arxivi
Ushbu maqolada qurilish korxonalarining ekologik samaradorligini oshirishda innovatsion boshqaruvning ahamiyati, ularning ishlab chiqarish jarayonlariga kiritilayotgan texnologik yangiliklar, energiya tejamkorlik va…
Mazkur maqolada qurilish sohasida “yashil texnologiyalar”ni joriy etish zarurati, ularning iqtisodiy va ekologik afzalliklari hamda strategik boshqaruv mexanizmlarining shakllanishi tahlil qilingan. Qurilish…
This study examines the association between Internet use and self-rated health and investigates the role of online health information behaviors in this relationship. Using data from the 2021 Chinese General Social…
На материалах, опубликованных по август 2024 года, исследуется достаточность бюджетного покрытия обязательств государственно-частного партнёрства. Предложена совместная проверка объёма, сроков и допустимых источников…
Maqolada O‘zbekiston sport tashkilotlarida sun’iy intellekt (SI) va ma’lumotlarga asoslangan boshqaruvning iqtisodiy samaradorlik bilan bog‘liqligini o‘rganish uchun rasmiy statistik ma’lumotlar tahlil qilinadi…
The article analyzes the institutional formation and everyday educational practice of girls’ education in Turkestan in the late nineteenth and early twentieth centuries. It examines traditional schools led by otinoyi…
This study presents a comprehensive analysis of the geostrategic role of Khwarezm in the transregional trade system of Eurasia during the 9th–12th centuries, based on written sources, historiography, and archaeological…
В статье исследуется, почему налоговые и тарифные льготы могут не приводить к привлечению инвестиций в дата-центры для искусственного интеллекта (ИИ). На основе теории комплементарности М. Кремера построена…