This article explores the theoretical foundations and conceptual approaches to developing green marketing strategies for enterprises. The study analyzes contemporary interpretations of green marketing within the frameworks of stakeholder theory, the Triple Bottom Line concept, and the Sustainable Development Goals (SDGs). The article systematically reviews the elements of the green marketing mix (4P): green product, green price, green place (distribution), and green promotion. As a result, a step -by-step me thodology for implementing a green marketing strategy for companies is developed.
| Mualliflar | Sapayev Axmed Durdibayevich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2026-01-31 |
| Son | 1 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2026iss1/735 |
DOI: 10.67668/mj/2026iss1/735 · Maqolaning asl sahifasi
green marketing, sustainable development, stakeholder theory, marketing mix, ecological strategy, corporate social responsibility, ESG. № 1 -SON YANVA R, 202 6-YIL 141, зелёный маркетинг, устойчивое развитие, теория заинтересованных сторон, маркетинговый комплекс, экологическая стратегия, корпоративная социальная ответственность, ESG, yashil marketing, barqaror rivojlanish, stakeholder nazariyasi, marketing aralashmasi, ekologik strategiya, korporativ ijtimoiy masʼuliyat, ESG
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