Marketing communications in managing the marketing activity of building materials manufacturing enterprises

Uzakova Umida Ruziyevna

Marketing · 2026-yil

Annotatsiya

This article examines the effective management of marketing communications in enterprises producing construction materials. Within the scope of the study, the concept of Integrated Marketing Communications (IMC) is analyzed, and the optimal selection of co mmunication tools in the B2B sector as well as their synergistic effects are explored. Methodologically, the research employs content analysis, comparative analysis, and interpretation of statistical data. As a result, practical recommendations for optimiz ing marketing communications in the context of the construction industry are developed. № 1 -SON YANVA R, 202 6-YIL 381

Maqola ma’lumotlari
MualliflarUzakova Umida Ruziyevna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-01-31
Son1
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss1/740
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss1/740 · Maqolaning asl sahifasi

Kalit so‘zlar

marketing communications, construction materials, integrated marketing communications (IMC), B2B marketing, digital transformation, brand management, маркетинговые коммуникации, строительные материалы, интегрированные маркетинговые коммуникации (IMC), B2B - маркетинг, цифровая трансформация, управление брендом, marketing kommunikatsiyalari, qurilish materiallari, integratsiyalashgan marketing kommunikatsiyalari (IMC), B2B marketing, raqamli transformatsiya, brend boshqaruvi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAUzakova Umida Ruziyevna (2026). MARKETING COMMUNICATIONS IN MANAGING THE MARKETING ACTIVITY OF BUILDING MATERIALS MANUFACTURING ENTERPRISES. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/740
GOST (OAK)Uzakova Umida Ruziyevna MARKETING COMMUNICATIONS IN MANAGING THE MARKETING ACTIVITY OF BUILDING MATERIALS MANUFACTURING ENTERPRISES // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/740.
MLAUzakova Umida Ruziyevna. “MARKETING COMMUNICATIONS IN MANAGING THE MARKETING ACTIVITY OF BUILDING MATERIALS MANUFACTURING ENTERPRISES.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/740
ChicagoUzakova Umida Ruziyevna. “MARKETING COMMUNICATIONS IN MANAGING THE MARKETING ACTIVITY OF BUILDING MATERIALS MANUFACTURING ENTERPRISES.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/740
HarvardUzakova Umida Ruziyevna (2026) ‘MARKETING COMMUNICATIONS IN MANAGING THE MARKETING ACTIVITY OF BUILDING MATERIALS MANUFACTURING ENTERPRISES’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/740
BibTeX
@article{uzakovaumidaruziyevna2026,
  title = {MARKETING COMMUNICATIONS IN MANAGING THE MARKETING ACTIVITY OF BUILDING MATERIALS MANUFACTURING ENTERPRISES},
  author = {Uzakova Umida Ruziyevna},
  journal = {Marketing},
  year = {2026},
  number = {1},
  doi = {10.67668/mj/2026iss1/740},
  url = {https://doi.org/10.67668/mj/2026iss1/740}
}

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