Evaluation of consumer brand loyalty and its impact on business profit

Xudayberganov Dilshod Tuxtabayevich, Abu Rayhon Beruniy nomidagi, Yuldasheva Zuhrajon Urazboy qizi, Abu Rayhon Beruniy nomidagi

Marketing · 2026-yil

Annotatsiya

In this article, consumer brand loyalty and its economic impact on company revenue are analyzed. The process of brand loyalty formation and the main factors influencing it are described. In the course of the study, it is shown that revenue stability is ens ured through loyal customersʼ tendency toward repeat purchases. The importance of marketing strategies in increasing brand loyalty is revealed. It is substantiated that № 1 -SON YANVA R, 202 6-YIL 524 retaining existing customers is more effective than attracting new ones. Practical recommendations aimed at improving company performance are developed.

Maqola ma’lumotlari
MualliflarXudayberganov Dilshod Tuxtabayevich, Abu Rayhon Beruniy nomidagi, Yuldasheva Zuhrajon Urazboy qizi, Abu Rayhon Beruniy nomidagi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-01-31
Son1
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss1/743
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss1/743 · Maqolaning asl sahifasi

Kalit so‘zlar

brand, consumer, brand loyalty, competition, revenue, company, impact, product, бренд, потребитель, лояльность к бренду, конкуренция, выручка, компания, влияние, продукт, brend, isteʼmolchi, brend sodiqligi, raqobat, daromad, korxona, taʼsir, mahsulot

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAXudayberganov Dilshod Tuxtabayevich, Abu Rayhon Beruniy nomidagi, Yuldasheva Zuhrajon Urazboy qizi, & Abu Rayhon Beruniy nomidagi (2026). EVALUATION OF CONSUMER BRAND LOYALTY AND ITS IMPACT ON BUSINESS PROFIT. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/743
GOST (OAK)Xudayberganov Dilshod Tuxtabayevich va b. EVALUATION OF CONSUMER BRAND LOYALTY AND ITS IMPACT ON BUSINESS PROFIT // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/743.
MLAXudayberganov Dilshod Tuxtabayevich, Abu Rayhon Beruniy nomidagi, Yuldasheva Zuhrajon Urazboy qizi, and Abu Rayhon Beruniy nomidagi. “EVALUATION OF CONSUMER BRAND LOYALTY AND ITS IMPACT ON BUSINESS PROFIT.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/743
ChicagoXudayberganov Dilshod Tuxtabayevich, Abu Rayhon Beruniy nomidagi, Yuldasheva Zuhrajon Urazboy qizi, and Abu Rayhon Beruniy nomidagi. “EVALUATION OF CONSUMER BRAND LOYALTY AND ITS IMPACT ON BUSINESS PROFIT.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/743
HarvardXudayberganov Dilshod Tuxtabayevich, Abu Rayhon Beruniy nomidagi, Yuldasheva Zuhrajon Urazboy qizi, and Abu Rayhon Beruniy nomidagi (2026) ‘EVALUATION OF CONSUMER BRAND LOYALTY AND ITS IMPACT ON BUSINESS PROFIT’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/743
BibTeX
@article{xudayberganovdilshodtuxtabayevich2026,
  title = {EVALUATION OF CONSUMER BRAND LOYALTY AND ITS IMPACT ON BUSINESS PROFIT},
  author = {Xudayberganov Dilshod Tuxtabayevich and Abu Rayhon Beruniy nomidagi and Yuldasheva Zuhrajon Urazboy qizi and Abu Rayhon Beruniy nomidagi},
  journal = {Marketing},
  year = {2026},
  number = {1},
  doi = {10.67668/mj/2026iss1/743},
  url = {https://doi.org/10.67668/mj/2026iss1/743}
}

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