Improvement of customer and bank relationship regulation mechanism based on marketing principles

Temirova Sevara Baxodirovna

Marketing · 2026-yil

Annotatsiya

This article examines ways to increase customer loyalty in the banking sector by improving mechanisms for regulating customer relationships based on marketing principles. The study applies an integrated approach grounded in relationship marketing theory, t he trust –loyalty model, and customer relationship management (CRM) systems. Digital transformation and personalized services have contributed to an increase in customer retention levels.

Maqola ma’lumotlari
MualliflarTemirova Sevara Baxodirovna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-01-31
Son1
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss1/738
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss1/738 · Maqolaning asl sahifasi

Kalit so‘zlar

customer loyalty, relationship marketing, banking sector, CRM, trust, digital transformation, customer retention, Net Promoter Score, лояльность клиентов, маркетинг взаимоотношений, банковский сектор, CRM, доверие, цифровая трансформация, удержание клиентов, Net Promoter Score, mijozlar sodiqligi, munosabatlar marketingi, bank sektori, CRM, ishonch, raqamli transformatsiya, mijozlarni saqlab qolish, Net Promoter Score

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APATemirova Sevara Baxodirovna (2026). IMPROVEMENT OF CUSTOMER AND BANK RELATIONSHIP REGULATION MECHANISM BASED ON MARKETING PRINCIPLES. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/738
GOST (OAK)Temirova Sevara Baxodirovna IMPROVEMENT OF CUSTOMER AND BANK RELATIONSHIP REGULATION MECHANISM BASED ON MARKETING PRINCIPLES // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/738.
MLATemirova Sevara Baxodirovna. “IMPROVEMENT OF CUSTOMER AND BANK RELATIONSHIP REGULATION MECHANISM BASED ON MARKETING PRINCIPLES.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/738
ChicagoTemirova Sevara Baxodirovna. “IMPROVEMENT OF CUSTOMER AND BANK RELATIONSHIP REGULATION MECHANISM BASED ON MARKETING PRINCIPLES.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/738
HarvardTemirova Sevara Baxodirovna (2026) ‘IMPROVEMENT OF CUSTOMER AND BANK RELATIONSHIP REGULATION MECHANISM BASED ON MARKETING PRINCIPLES’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/738
BibTeX
@article{temirovasevarabaxodirovna2026,
  title = {IMPROVEMENT OF CUSTOMER AND BANK RELATIONSHIP REGULATION MECHANISM BASED ON MARKETING PRINCIPLES},
  author = {Temirova Sevara Baxodirovna},
  journal = {Marketing},
  year = {2026},
  number = {1},
  doi = {10.67668/mj/2026iss1/738},
  url = {https://doi.org/10.67668/mj/2026iss1/738}
}

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