This article examines ways to increase customer loyalty in the banking sector by improving mechanisms for regulating customer relationships based on marketing principles. The study applies an integrated approach grounded in relationship marketing theory, t he trust –loyalty model, and customer relationship management (CRM) systems. Digital transformation and personalized services have contributed to an increase in customer retention levels.
| Mualliflar | Temirova Sevara Baxodirovna |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2026-01-31 |
| Son | 1 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2026iss1/738 |
DOI: 10.67668/mj/2026iss1/738 · Maqolaning asl sahifasi
customer loyalty, relationship marketing, banking sector, CRM, trust, digital transformation, customer retention, Net Promoter Score, лояльность клиентов, маркетинг взаимоотношений, банковский сектор, CRM, доверие, цифровая трансформация, удержание клиентов, Net Promoter Score, mijozlar sodiqligi, munosabatlar marketingi, bank sektori, CRM, ishonch, raqamli transformatsiya, mijozlarni saqlab qolish, Net Promoter Score
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