Ethical standards for collection of consumer data in international marketing research

Адылова Зульфия Джавдатовна, Юлчиева Мадинабону Отабек кизи

Marketing · 2026-yil

Annotatsiya

This article examines ethical standards for the collection and processing of consumer data in international marketing research in the context of digital transformation. The study is theoretical and analytical in nature and is based on a comparative assessm ent of international professional standards (ICC/ESOMAR, GDPR, ISO 20252) and the personal data protection legislation of the Republic of Uzbekistan. The research applies comparative and GAP analyses, as well as risk -based and contextual approaches, to ide ntify factors affecting the practical implementation of ethical requirements. The findings demonstrate that existing regulatory gaps and ethical risks are systemic and are intensified by digitalization and cross -border data flows. The study substantiates t he need for an integrated and context -adaptive approach to managing ethics in marketing research.

Maqola ma’lumotlari
MualliflarАдылова Зульфия Джавдатовна, Юлчиева Мадинабону Отабек кизи
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-01-31
Son1
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss1/747
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss1/747 · Maqolaning asl sahifasi

Kalit so‘zlar

ethical standards, informed consent, data minimization, GAP analysis, risk -based analysis, contextual analysis, ICC/ESOMAR, GDPR, ISO 20252, этические стандарты, информированное согласие, минимизация данных, GAP -анализ, риск -ориентированный анализ, контекстуальный анализ, ICC/ESOMAR, GDPR, ISO 20252, etik standartlar, xabardor rozilik, maʼlumotlarni minimallashtirish, GAP -tahlil, riskga yoʻnaltirilgan tahlil, kontekstual tahlil, ICC/ESOMAR, GDPR, ISO 20252. № 1 -SON YANVA R, 202 6-YIL 36

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAАдылова Зульфия Джавдатовна, & Юлчиева Мадинабону Отабек кизи (2026). ETHICAL STANDARDS FOR COLLECTION OF CONSUMER DATA IN INTERNATIONAL MARKETING RESEARCH. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/747
GOST (OAK)Адылова Зульфия Джавдатовна, Юлчиева Мадинабону Отабек кизи ETHICAL STANDARDS FOR COLLECTION OF CONSUMER DATA IN INTERNATIONAL MARKETING RESEARCH // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/747.
MLAАдылова Зульфия Джавдатовна, and Юлчиева Мадинабону Отабек кизи. “ETHICAL STANDARDS FOR COLLECTION OF CONSUMER DATA IN INTERNATIONAL MARKETING RESEARCH.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/747
ChicagoАдылова Зульфия Джавдатовна, and Юлчиева Мадинабону Отабек кизи. “ETHICAL STANDARDS FOR COLLECTION OF CONSUMER DATA IN INTERNATIONAL MARKETING RESEARCH.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/747
HarvardАдылова Зульфия Джавдатовна, and Юлчиева Мадинабону Отабек кизи (2026) ‘ETHICAL STANDARDS FOR COLLECTION OF CONSUMER DATA IN INTERNATIONAL MARKETING RESEARCH’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/747
BibTeX
@article{article2026,
  title = {ETHICAL STANDARDS FOR COLLECTION OF CONSUMER DATA IN INTERNATIONAL MARKETING RESEARCH},
  author = {Адылова Зульфия Джавдатовна and Юлчиева Мадинабону Отабек кизи},
  journal = {Marketing},
  year = {2026},
  number = {1},
  doi = {10.67668/mj/2026iss1/747},
  url = {https://doi.org/10.67668/mj/2026iss1/747}
}

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