Modern approaches to the formation of marketing strategies in enterprises

Adilova Zulfiya Djavdatovna, Адилова Зульфия Джавдатовна, Adilova Zulfiya Djavdatovna

Меҳнат иқтисодиёти ва инсон капитали · 2026-yil

Annotatsiya

This article explores modern approaches to the formation of marketing strategies in enterprises, their theoretical foundations, and practical significance. It analyzes the role of marketing strategies in ensuring the competitiveness of enterprises in the context of globalization, digital transformation, and shifts in consumer behavior. Furthermore, to evaluate the effectiveness of marketing strategies, criteria such as customer acquisition rate, customer retention metrics, and return on investment (ROI) are analyzed. The research results indicate that enterprises utilizing modern marketing strategies experience an increase in customer loyalty and market share, optimization of marketing expenses, and enhanced profitability.

Maqola ma’lumotlari
MualliflarAdilova Zulfiya Djavdatovna, Адилова Зульфия Джавдатовна, Adilova Zulfiya Djavdatovna
JurnalМеҳнат иқтисодиёти ва инсон капитали
NashriyotТДИУ
ISSN3030-3117
Nashr sanasi2026-06-29
Jild5
Son2
Betlar153-162
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.55439/lehc/vol5iss2/308
Indeksga qo‘shilgan2026-08-26

DOI: 10.55439/lehc/vol5iss2/308 · Maqolaning asl sahifasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAdilova Zulfiya Djavdatovna, Адилова Зульфия Джавдатовна, & Adilova Zulfiya Djavdatovna (2026). MODERN APPROACHES TO THE FORMATION OF MARKETING STRATEGIES IN ENTERPRISES. Меҳнат иқтисодиёти ва инсон капитали, 5(2), 153-162. https://doi.org/10.55439/lehc/vol5iss2/308
GOST (OAK)Adilova Zulfiya Djavdatovna, Адилова Зульфия Джавдатовна, Adilova Zulfiya Djavdatovna MODERN APPROACHES TO THE FORMATION OF MARKETING STRATEGIES IN ENTERPRISES // Меҳнат иқтисодиёти ва инсон капитали. – 2026. – T. 5, № 2. – P. 153-162. – DOI: 10.55439/lehc/vol5iss2/308.
MLAAdilova Zulfiya Djavdatovna, Адилова Зульфия Джавдатовна, and Adilova Zulfiya Djavdatovna. “MODERN APPROACHES TO THE FORMATION OF MARKETING STRATEGIES IN ENTERPRISES.” Меҳнат иқтисодиёти ва инсон капитали, 5(2), 153-162, 2026. https://doi.org/10.55439/lehc/vol5iss2/308
ChicagoAdilova Zulfiya Djavdatovna, Адилова Зульфия Джавдатовна, and Adilova Zulfiya Djavdatovna. “MODERN APPROACHES TO THE FORMATION OF MARKETING STRATEGIES IN ENTERPRISES.” Меҳнат иқтисодиёти ва инсон капитали, 5(2), 153-162 (2026). https://doi.org/10.55439/lehc/vol5iss2/308
HarvardAdilova Zulfiya Djavdatovna, Адилова Зульфия Джавдатовна, and Adilova Zulfiya Djavdatovna (2026) ‘MODERN APPROACHES TO THE FORMATION OF MARKETING STRATEGIES IN ENTERPRISES’, Меҳнат иқтисодиёти ва инсон капитали, 5(2), 153-162. https://doi.org/10.55439/lehc/vol5iss2/308
BibTeX
@article{adilovazulfiyadjavdatovna2026,
  title = {MODERN APPROACHES TO THE FORMATION OF MARKETING STRATEGIES IN ENTERPRISES},
  author = {Adilova Zulfiya Djavdatovna and Адилова Зульфия Джавдатовна and Adilova Zulfiya Djavdatovna},
  journal = {Меҳнат иқтисодиёти ва инсон капитали},
  year = {2026},
  volume = {5},
  number = {2},
  pages = {153-162},
  doi = {10.55439/lehc/vol5iss2/308},
  url = {https://doi.org/10.55439/lehc/vol5iss2/308}
}

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