This article explores the transformative role of digital technologies in shaping corporate green marketing strategies. Based on empirical evidence, it analyzes the impact of technologies such as artificial intelligence, big data analytics, blockchain, and the Internet of Things (IoT) on sustainable marketing practices.
| Mualliflar | Sapayev, Axmed Durdibayevich, Sapayev, Axmed Durdibayevich, Sapayev, Axmed Durdibayevich |
|---|---|
| Jurnal | Agro ILM |
| Nashr sanasi | 2026-02-09 |
| Jild | 121 |
| Son | 1 |
| Betlar | 172-174 |
| Til | O‘zbek |
IoT, yashil marketing, raqamli texnologiyalar, barqaror rivojlanish, sunʼiy intellekt, blokcheyn, isteʼmolchi xulq-atvori, ekologik samaradorlik, IoT, зелёный маркетинг, цифровые технологии, устойчивое развитие, искусственный интеллект, блокчейн, поведение потребителей, экологическая эффективность, IoT, green marketing, digital technologies, sustainable development, artificial intelligence, blockchain, consumer behavior, environmental efficiency
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