The article analyzes the role of rebranding in commercial banks in implementing marketing innovations. The importance of rebranding for improving service quality, strengthening customer trust, developing internal management systems, and enhancing competitiveness is highlighted. The analysis concludes that effective rebranding positively affects the overall development of banks. Recommendations for improving banking activities are provided.
| Mualliflar | Mirzajonova Maftunaxon Jaxongir qizi |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-06-30 |
| Son | 6 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss6/392 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss6/392 · Maqolaning asl sahifasi
rebranding, commercial banks, marketing innovation, service quality, competitiveness. 166, ребрендинг, коммерческие банки, маркетинговая инновация, качество услуг, конкурентоспособность, rebrending, tijorat banklari, marketing innovatsiyasi, xizmat sifati, raqobatbardoshlik
| APA | Mirzajonova Maftunaxon Jaxongir qizi (2025). STRATEGIES FOR DEVELOPMENT OF MARKETING INNOVATIONS THROUGH REBRANDING IN COMMERCIAL BANKS. Marketing, (6). https://doi.org/10.67668/mj/2025iss6/392 |
|---|---|
| GOST (OAK) | Mirzajonova Maftunaxon Jaxongir qizi STRATEGIES FOR DEVELOPMENT OF MARKETING INNOVATIONS THROUGH REBRANDING IN COMMERCIAL BANKS // Marketing. – 2025. – № 6. – DOI: 10.67668/mj/2025iss6/392. |
| MLA | Mirzajonova Maftunaxon Jaxongir qizi. “STRATEGIES FOR DEVELOPMENT OF MARKETING INNOVATIONS THROUGH REBRANDING IN COMMERCIAL BANKS.” Marketing, (6), 2025. https://doi.org/10.67668/mj/2025iss6/392 |
| Chicago | Mirzajonova Maftunaxon Jaxongir qizi. “STRATEGIES FOR DEVELOPMENT OF MARKETING INNOVATIONS THROUGH REBRANDING IN COMMERCIAL BANKS.” Marketing, (6) (2025). https://doi.org/10.67668/mj/2025iss6/392 |
| Harvard | Mirzajonova Maftunaxon Jaxongir qizi (2025) ‘STRATEGIES FOR DEVELOPMENT OF MARKETING INNOVATIONS THROUGH REBRANDING IN COMMERCIAL BANKS’, Marketing, (6). https://doi.org/10.67668/mj/2025iss6/392 |
| BibTeX | @article{mirzajonovamaftunaxonjaxongirqizi2025,
title = {STRATEGIES FOR DEVELOPMENT OF MARKETING INNOVATIONS THROUGH REBRANDING IN COMMERCIAL BANKS},
author = {Mirzajonova Maftunaxon Jaxongir qizi},
journal = {Marketing},
year = {2025},
number = {6},
doi = {10.67668/mj/2025iss6/392},
url = {https://doi.org/10.67668/mj/2025iss6/392}
} |
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