The Marketing Journal is included in the list of scientific publications recommended for publishing the main scientific results of dissertations by the decision of the Higher Attestation Commission procedure committee dated 03.10.2024 No. 10/2 and by the decision of the Higher Attestation Commission Presidium dated 04.10.2024 No. 362/5.
| Nashriyot | Тошкент давлат иқтисодиёт университети |
|---|---|
| Shahar | Toshkent |
| ISSN | 3060-4621 |
| Tashkil etilgan | 2024 |
| Nashr davriyligi | Oyiga 1 marta (yiliga 12 son) |
| Ilmiy sohalari | Iqtisodiyot |
| OAK ixtisoslik kodi | 08.00.00 (Иқтисодиёт фанлари) |
| OAK qarori | №362/5, 4 октябрь 2024 |
| Jurnal turi | Миллий |
| OAK holati | Ro‘yxatda |
| Maqolalar indeksda | 2159 (2024–2026) |
| Ochiq kirish | Ha |
| Indekslash | Google Scholar |
Telegram orqali maqola yuborish
| Ixtisoslik | Soha | Qaror | Sana | Holati | Turi |
|---|---|---|---|---|---|
| 08.00.00 | Иқтисодиёт фанлари | №362/5 | 4 октябрь 2024 | Қўшилди | Миллий |
| E-pochta | info@marketingjournal.uz |
|---|---|
| E-pochta | otabek@marketingjournal.uz |
| Telefon | +998977838464 |
В статье рассмотрен международный опыт в сфере зелёной экономики и его адаптация в Узбекистане. Анализируются подходы ЕС, Японии и Китая по снижению загрязнений, внедрению возобновляемых источников энергии и цифровой…
Ushbu maqolada yashil marketingning milliy va mintaqaviy xususiyatlari yoritilgan. Yashil iqtisodiyot doirasida ekologik muammolar, isteʼmolchilarning xulqatvori, davlat siyosati va biznes strategiyalari oʻzaro bogʻliq…
Maqola elektron tijorat platformalarining xavfsizlik jihatlarini tahlil qilingan. Kiberhujumlar, maʼlumotlar maxfiyligi va firibgarlik kabi tahdidlarning turlari va tasnifi koʻrib chiqiladi. Shifrlash protokollari, koʻp…
Mazkur tadqiqotda Oʻzbekiston oliy taʼlim muassasalarida oʻqitish xizmatlari hisobini tashkil etishning nazariy va amaliy jihatlari oʻrganildi. Oʻqitish xizmatlari uchun toʻlovlar (kontrakt, qoʻshimcha kurslar…
Tezisda oliy ta’lim marketing strategiyalarida yashil marketingning o‘rni va uning barqaror rivojlanish tamoyillari bilan uyg‘unlashuvi tahlil qilingan. Universitetlarning ekologik mas’uliyat, yashil infratuzilma va…
Yashil iqtisodiyot va marketing integratsiyasi bugungi global iqtisodiy-ijtimoiy muhitda strategik ahamiyat kasb etmoqda. Ushbu maqolada yashil iqtisodiy model doirasida marketing konsepsiyalarining transformatsiyasi…
Ushbu tadqiqotda yashil iqtisodiyot sharoitida inson resurslarini boshqarishning oʻziga xos jihatlari tahlil qilinadi. Green Human Resource Management (GHRM) tamoyillarining nazariy asoslari, amaliy qoʻllanilishi…
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Mazkur tadqiqot ishida oliy taʼlim muassasalarini boshqarishning xorijiymamlakatlar tajribasi nazariy va amaliy jihatdan tahlil qilingan. Tadqiqotda AQSh,Buyuk Britaniya, Germaniya, Yaponiya, Janubiy Koreya va Singapur…
Mazkur maqolada hududiy ijtimoiy tabaqalashuvni baholashning ikki darajali kompozit indeks tizimi ishlab chiqildi va uning ilmiy-uslubiy asoslari tahlil qilindi. Tadqiqotda Sen-Alkire-Foster qobiliyatlar yondashuvi…
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The article examines certain aspects of the emergence and development of international business and its impact on the formation of the global economy and integration processes. Special attention is given to the…
This article examines the issues of production concentration and economies of scale, which act as another factor in the growth of enterprise competitiveness. But in order for this opportunity to be realized in practice…
This article examines the methodology for assessing factors influencing the development of small business entities, the identification of factors affecting the development of small business using PEST analysis…
Today, the growth of environmental risks, the negative impact of climate change, and the urgency of environmental protection have made the concept of green insurance one of the key global directions. Green insurance…
This article analyzes the challenges of ensuring financial stability in agricultural clusters and explores key development directions. The study focuses on managing financial resources, diversifying funding sources…
This article explores the theoretical and practical aspects of strategic management in the activities of food industry enterprises within the national economy. The study analyzes the essence of strategic management, its…
The article is dedicated to analyzing the development of small business and entrepreneurship in the Qashqadaryo region through econometric modeling. The study employs regression analysis and time series methods based on…
This article analyzes the economic and social consequences of implementing and developing the digital economy in the Republic of Uzbekistan. Changes arising from 162 state-adopted digitization strategies, e -government…
This article examines the issues of enhancing competitiveness in the advertising services market, analyzing foreign best practices and exploring the possibilities of their application in Uzbekistan. The study highlights…
This article presents legal and analytical information on the work carried out within the framework of the «Initiative Budget» process conducted this year through the «Open Budget» information portal organized by the…
The article examines the role of digital marketing in shaping consumersʼ environmental awareness. Based on content analysis and comparative approaches, it discusses the effectiveness of social media, mobile…
This study is focused on exploring ways to improve management efficiency in construction materials manufacturing enterprises. The analysis thoroughly examines the role of quality management systems in ensuring process…
This article analyzes the current state of housing construction and the housing stock in Uzbekistan, as well as the development trends of the housing sector. Construction volumes and the expansion of the housing stock…
The article analyzes the issues of integrating monetary policy instruments with “green” loans and investments to ensure financial stability and environmental protection in Uzbekistan. It also presents international and…
The article analyzes the existing mechanisms for attracting foreign investments into Uzbekistanʼs economy. In recent years, a number of reforms have been implemented in the country to create favorable conditions for…
In this article, a comprehensive analysis of the issues of formation of modern management mechanisms in the field of Tourism of Uzbekistan in the context of 567 transformation processes is carried out. In recent years…
This article studies international experience in managing enterprises based on budgeting. In particular, the theoretical and practical aspects of adaptive and complex budgeting systems are covered through the analysis…
The article analyzed the implementation of innovative technologies in the activities of insurance institutions and their impact on economic indicators . The study 595 substantiated the role of digital and information…
This article presents a scientific and practical analysis of the role of employee potential in improving companiesʼ economic performance. Human capital is assessed as a key strategic asset of a company, and its…
This article analyzes modern approaches to improving the economic efficiency of transport systems. The study examines key factors such as infrastructure, digitalization, environmental sustainability, logistics…
This article examines the current state and prospects of applying artificial intelligence (AI) technologies in digital marketing processes of higher education institutions in Uzbekistan. In October 2024, Uzbekistan…
The use of digital technologies in managing investment projects at chemical industry enterprises was examined. The effectiveness of projects was analyzed through the integration of Artificial Intelligence, IoT, Digital…
В статье рассматриваются механизмы совершенствования взаимодействия между оценочными структурами и другими элементами рыночной инфраструктуры в Республике Узбекистан. Показано, что интеграция оценочных компаний с…
The article examines the impact of digital technologies on retail trade and the significance of the ROPO model (Research Online, Purchase Offline). A comparative analysis of international practices (Germany, the UK…
This article analyzes the experience of advanced foreign countries in shaping an innovative economy through a systematic literature review (SLR). Employing a method based on the PRISMA guidelines, several scientific…
The article analyzes the issues of ensuring the socio -economic development of the regions of Uzbekistan through the enhancement of their investment potential. It examines the structural components of the investment…
The article examines the application potential of artificial intelligence technologies in railway transport infrastructure. The focus is on improving diagnostic and maintenance efficiency, modeling freight flows…
This scientific article comprehensively analyzes the economic mechanisms of regional industrial development. The study highlights the theoretical foundations of regional industrial development, the essence of economic…
The article analyzes the peculiarities of the economic development of the regions of the Republic of Uzbekistan, interregional differences and their determining factors. Also, investment activity, infrastructure and…
The article provides a theoretical and practical analysis of the economic essence of regional development and the spatial distribution of industrial enterprises. Regional development is viewed as a strategic factor in…
This article analyzes the foreign experience of applying artificial intelligence (AI) technologies in small businesses and explores opportunities for their implementation in Uzbekistan . The study examines best…
This article analyzes the essence of regional tourism potential and the key factors influencing its development. It highlights the role of tourism in the global economy, emphasizing the importance of natural, historical…
The article examines the main trends in international trade in circular goods produced within the framework of the “green” economy and analyzes the opportunities and risks associated with trade in circular goods…
The effectiveness of digital communication strategies in chemical industry enterprises was evaluated based on KPI and ROI indicators. The application of metrics was analyzed using both statistical and qualitative…
The concept of welfare has long been regarded as the ultimate goal of every nation and as a key indicator of a countryʼs development. Enhancing public welfare is highlighted as one of the most important criteria for…
The article examines the issue of brand valuation in enterprises from a scientific and methodological perspective. Based on a study of 30 firms in the Namangan region, surveys and multiple regression analysis were…
This article analyzes the importance of brand value in entrepreneurial activity and the methods of its evaluation. Market -based, income -based, cost -based approaches, as well as the Net Promoter Score (NPS) method…
One of the effective ways to develop the higher education system of Uzbekistan is the introduction of innovative management methods. Benchmarking is one of the most promising technologies in this area. To implement…
The article examines modern marketing strategies employed by textile enterprises in Uzbekistan to enhance their competitiveness in domestic and international markets. Using the examples of FULL COTTON LLC and BETLIS…
Ha. Marketing O‘zbekiston Oliy attestatsiya komissiyasi (OAK) ro‘yxatidagi ilmiy jurnal — 362/5-sonli qaror (4 октябрь 2024), ixtisoslik: 08.00.00 Иқтисодиёт фанлари.
ISSN 3060-4621.
Тошкент давлат иқтисодиёт университети (Toshkent).
Sohalar: Iqtisodiyot.
Maqola jurnalning rasmiy sayti orqali topshiriladi: https://marketingjournal.uz/index.php/mj/en. E-pochta: info@marketingjournal.uz, otabek@marketingjournal.uz.