Innovative marketing concepts in a green economy

Ma’murjonov Komiljon Muzaffar ugli

Marketing · 2025-yil

Annotatsiya

This article highlights the content, importance, opportunities and specific features of the development of the innovative marketing concepts in green economy, with a focus on sustainable strategies that emphasize green marketing, eco-innovation, circular economy and economic growth. The current study examines the effects of green economy practices through eco-innovation to improve the sustainable performance of manufacturing industries. Moreover, this research also intends to test the moderating effect of circular economy practices on the direct relationship between green market practices and eco-innovation. For each of the concepts of innovative marketing, the article outlines the root causes of related problems, suggests solutions, as well as practical recommendations.

Maqola ma’lumotlari
MualliflarMa’murjonov Komiljon Muzaffar ugli
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-10-16
Betlar83-91
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025issspecial/1673
Indeksga qo‘shilgan2026-08-26

DOI: 10.67668/mj/2025issspecial/1673 · Maqolaning asl sahifasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMa’murjonov Komiljon Muzaffar ugli (2025). INNOVATIVE MARKETING CONCEPTS IN A GREEN ECONOMY. Marketing, 83-91. https://doi.org/10.67668/mj/2025issspecial/1673
GOST (OAK)Ma’murjonov Komiljon Muzaffar ugli INNOVATIVE MARKETING CONCEPTS IN A GREEN ECONOMY // Marketing. – 2025. – P. 83-91. – DOI: 10.67668/mj/2025issspecial/1673.
MLAMa’murjonov Komiljon Muzaffar ugli. “INNOVATIVE MARKETING CONCEPTS IN A GREEN ECONOMY.” Marketing, 83-91, 2025. https://doi.org/10.67668/mj/2025issspecial/1673
ChicagoMa’murjonov Komiljon Muzaffar ugli. “INNOVATIVE MARKETING CONCEPTS IN A GREEN ECONOMY.” Marketing, 83-91 (2025). https://doi.org/10.67668/mj/2025issspecial/1673
HarvardMa’murjonov Komiljon Muzaffar ugli (2025) ‘INNOVATIVE MARKETING CONCEPTS IN A GREEN ECONOMY’, Marketing, 83-91. https://doi.org/10.67668/mj/2025issspecial/1673
BibTeX
@article{mamurjonovkomiljonmuzaffarugli2025,
  title = {INNOVATIVE MARKETING CONCEPTS IN A GREEN ECONOMY},
  author = {Ma’murjonov Komiljon Muzaffar ugli},
  journal = {Marketing},
  year = {2025},
  pages = {83-91},
  doi = {10.67668/mj/2025issspecial/1673},
  url = {https://doi.org/10.67668/mj/2025issspecial/1673}
}

Boshqa maqola uchun iqtibos tayyorlash

Marketing jurnalidan boshqa maqolalar

Marketing — barcha maqolalar · 2025-yil arxivi

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari