Innovative marketing concepts in the context of the green economy (with a country focus on Uzbekistan)

Zilola Rustamovna Isokboeva

Marketing · 2025-yil

Annotatsiya

This paper examines the role of innovative marketing in advancing the green economy through integration with sustainability principles and measurable impact. The study identifies key theories such as the Triple Bottom Line, Diffusion of Innovations, and Stakeholder Theory, linking them to purpose-driven branding and circular business models. Special attention is given to Uzbekistan’s green transition policies, renewable energy projects, and financial mechanisms supporting low-carbon development. The findings suggest that marketing becomes a strategic instrument for sustainable transformation when embedded in verified impact systems and aligned with policy and finance frameworks.

Maqola ma’lumotlari
MualliflarZilola Rustamovna Isokboeva
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-10-16
Betlar78-82
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025issspecial/1672
Indeksga qo‘shilgan2026-08-26

DOI: 10.67668/mj/2025issspecial/1672 · Maqolaning asl sahifasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAZilola Rustamovna Isokboeva (2025). INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF THE GREEN ECONOMY (WITH A COUNTRY FOCUS ON UZBEKISTAN). Marketing, 78-82. https://doi.org/10.67668/mj/2025issspecial/1672
GOST (OAK)Zilola Rustamovna Isokboeva INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF THE GREEN ECONOMY (WITH A COUNTRY FOCUS ON UZBEKISTAN) // Marketing. – 2025. – P. 78-82. – DOI: 10.67668/mj/2025issspecial/1672.
MLAZilola Rustamovna Isokboeva. “INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF THE GREEN ECONOMY (WITH A COUNTRY FOCUS ON UZBEKISTAN).” Marketing, 78-82, 2025. https://doi.org/10.67668/mj/2025issspecial/1672
ChicagoZilola Rustamovna Isokboeva. “INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF THE GREEN ECONOMY (WITH A COUNTRY FOCUS ON UZBEKISTAN).” Marketing, 78-82 (2025). https://doi.org/10.67668/mj/2025issspecial/1672
HarvardZilola Rustamovna Isokboeva (2025) ‘INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF THE GREEN ECONOMY (WITH A COUNTRY FOCUS ON UZBEKISTAN)’, Marketing, 78-82. https://doi.org/10.67668/mj/2025issspecial/1672
BibTeX
@article{zilolarustamovnaisokboeva2025,
  title = {INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF THE GREEN ECONOMY (WITH A COUNTRY FOCUS ON UZBEKISTAN)},
  author = {Zilola Rustamovna Isokboeva},
  journal = {Marketing},
  year = {2025},
  pages = {78-82},
  doi = {10.67668/mj/2025issspecial/1672},
  url = {https://doi.org/10.67668/mj/2025issspecial/1672}
}

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