The Marketing Journal is included in the list of scientific publications recommended for publishing the main scientific results of dissertations by the decision of the Higher Attestation Commission procedure committee dated 03.10.2024 No. 10/2 and by the decision of the Higher Attestation Commission Presidium dated 04.10.2024 No. 362/5.
| Nashriyot | Тошкент давлат иқтисодиёт университети |
|---|---|
| Shahar | Toshkent |
| ISSN | 3060-4621 |
| Tashkil etilgan | 2024 |
| Nashr davriyligi | Oyiga 1 marta (yiliga 12 son) |
| Maqolalar soni | 1870 |
| OAK holati | Ro‘yxatda |
The principles of innovation management play a crucial role in enhancing the efficiency of enterprise management. Modern industrial enterprises can increase their competitiveness, optimize production processes, and…
The article examines the factors influencing the improvement of the transport system of the Khorezm region. The level of influence of the transport system on the socio -economic development of the region is studied, and…
The article explores the approaches to defining the essence of the transport system, as well as assessing its role and impact on economic processes, the relationships between transport and operational systems, and the…
The energy sector is one of the main sectors of the economy and is of great importance for the development of regions. However, the need for effective management of energy resources, their optimal use, and the…
This article provides a comprehensive overview of the formation of business models in the context of the digital economy and the role of information and communication technologies (ICT) in this process. It outlines the…
This article comprehensively examines the enhancement of industrial enterprise efficiency and the significance of advanced technologies and innovative approaches in this process. The impact of digital transformation…
The 21st century has entered social life as the age of information. The exchange of information between countries has accelerated significantly, and economic development over the last two decades has been several times…
The article highlights the peculiarities of the implementation of an environmental management system in the economy of enterprises, including the specifics of the process of introducing management practices aimed at…
Foreign experiences on the attraction of funds from international financial institutions for the construction and reconstruction of public highways have been studied, and scientific and practical proposals have been…
This article covers the issues of improving the business environment and improving financial mechanisms. The research uses scientific abstraction, analysis and synthesis, induction and deduction methods. The activities…
Financial literacy plays a crucial role not only in economic development but also in personal growth. Personal development encompasses both socio -cultural aspects on one hand and physical -psychological development on…
The "revenue – cost – profit" analysis system in financial management serves as a critical tool not only for small and medium -sized enterprises but also for large corporations in making strategic and…
In this article, enterprises can improve their position in the market compared to competitors, reduce costs, increase efficiency, enhance consumer satisfaction, identify weak points, determine the strategic goal of the…
This article presents ideas and considerations on the priority areas of state regulation of investment projects, namely, improving the living standards of the population in the country by further increasing the scale of…
This study aims to assess the opportunities for developing green finance in Uzbekistan, analyze international experiences, and identify existing challenges. Green finance is a mechanism for financing environmentally…
This article analyzes the importance of agricultural production in ensuring food security in Uzbekistan. The measures taken to reform agriculture, develop market relations, attract investment in the industry, and…
In recent decades, changes in Uzbekistanʼs humanitarian sphere have been marked by increased attention to the social integration of people with disabilities. The stateʼs social policy is increasingly aimed at creating…
Neuromarketing is a modern marketing technology based on the deep analysis of consumersʼ subconscious decision -making processes. This article explores the theoretical foundations of neuromarketing, its impact on…
This article analyzes the role and significance of social networks in the international tourism market. The study explores the growing influence of social media in tourism marketing in the post -COVID -19 era, the…
This paper analyzes the development prospects of green logistics in Uzbekistan based on global best practices. The green logistics models of major corporations such as UPS, Amazon, IKEA, Alibaba, Tesla, and DHL are…
510 This article analyzes the economic efficiency of Uzbekistan's agrocluster system and develops recommendations for its further improvement. A comparison with the agrocluster models of the Netherlands, Turkey…
The article examines the approaches of foreign researchers to the concept of export potential of enterprises, the components of export potential and indicators of their competitiveness, as well as the results of studies…
This article analyzes the role of industrial enterprises in the economy and the main difficulties in the process of statistical analysis of their economic activity. The article identifies such problems as lack of…
This article describes the need to develop a risk classification in managing financial risks and its advantages, the importance of classification in maintaining risk statistics, and the issues of using classification in…
The construction materials industry and the innovative development of national industrial sectors are among the strategically important areas of the country’s economy. Currently, the intensification of competition in…
The study analyzes the essence of the Triple Helix model, the open innovation model, the cluster development model, the business incubation model, the public - private partnership model, and other innovative approaches…
This article discusses the factors affecting the financial stability of insurance companies, the risks that arise, methods for assessing them, indicators for assessing the financial stability of insurance companies, and…
This article provides a scientific -theoretical analysis of the role of family entrepreneurship in the process of reducing poverty levels and its significance within the framework of the concept of expanding human…
The article examines the experience of developed countries in improving the activities of small and medium -sized businesses through financial and credit mechanisms, and analyzes the trends in its development. It also…
This article provides a comprehensive overview of the procurement process in an unstable environment, emphasizing the importance of adhering to standardized procedures. It outlines six key stages: supplier…
In this paper developed models for assessing impact of structural changes in economy on number of registered and active small business entities in Navoi region. Carried a comparative analysis based determined of the…
Mobile networks in the 21st century have become an integral part of the global economy. Their development and progress have a significant impact on the economic and social systems of all countries worldwide. Mobile…
The article explores the scientific and theoretical aspects of ensuring the sustainability of local budgets. The main indicators of local budget stability are analyzed, including the balance of revenues and…
This article presents a model for developing entrepreneurial competencies among students of engineering education programs. The analysis of entrepreneurial education models in foreign countries has been conducted, and…
This article analyzes the theory of capital asset valuation and its main approaches — Capital Asset Pricing Model (CAPM) and Arbitrage Pricing Theory (APT). The theoretical foundations, methodological approaches…
The green economy has important theoretical foundations for ensuring sustainable development and aims to harmonize environmental sustainability and economic growth. This article analyzes the theoretical aspects of the…
This study examines the effectiveness of integrating digital technologies – databases, cloud systems, artificial intelligence and other modern tools – into the management processes of higher education institutions. With…
This article analyzes the issue of increasing regional economic -social opportunities based on the clustering approach. Clustering is considered as an important factor in regional development, and its impact on the…
The article analyzes innovative banking services provided by commercial banks in developed countries. In particular, it examines private banking services targeting high-net-worth individuals, digital technology -based…
This article analyzes the process of forming brands that adhere to national traditions in manufacturing enterprises in Uzbekistan. It examines the economic factors, marketing strategies, and consumer behavior that…
“Work discipline in an enterprise is a set of transmission functions that actively motivate from the perspective of microeconomic management theory,” says Nobel laureate and international expert on labor discipline…
Fintech – это сфера бизнеса и банковских услуг, связанная с финансовыми технологиями. Она включает технологии, применяемые в сфере финансовых услуг, такие как мобильные платежи, денежные переводы, кредиты, сбор средств…
This article is a comprehensive statistical analysis of farm performance research, focusing on statistical indicators of farm performance. The article discusses various 48 statistical methods — descriptive statistics…
This scientific article explores the scientific and methodological approaches aimed at improving the cargo and passenger transportation system in Uzbekistan. The article examines the efficiency of transport…
This article analyzes the process of digital transformation in enterprises, the integration of digital marketing tools, and methods for evaluating their effectiveness. The impact of modern digital technologies on…
This article analyzes strategies for using neuromarketing in the fashion industry. Neuromarketing aims to study consumersʼ subconscious emotions and influence their purchasing decisions. The research examines…
The main indicators of the innovative activity of small business and private entrepreneurship, the territorial structure of innovative goods, works, and services produced by enterprises in this area, and the dynamics of…
This article covers the possibilities of introducing digital technologies in the fashion industry. Scientific and practical proposals for the application of modern technologies such as artificial intelligence…
The key indicators describing the healthcare system of the Republic of Uzbekistan for the period from 2000 to 2023 have been compared, and based on the implementation of digital technologies in the information exchange…
This article analyzes the role of customer data, loyalty programs, and omnichannel strategies in enhancing CRM management efficiency in chain supermarkets in developing countries. Key CLV indicators and their relevance…