The Marketing Journal is included in the list of scientific publications recommended for publishing the main scientific results of dissertations by the decision of the Higher Attestation Commission procedure committee dated 03.10.2024 No. 10/2 and by the decision of the Higher Attestation Commission Presidium dated 04.10.2024 No. 362/5.
| Nashriyot | Тошкент давлат иқтисодиёт университети |
|---|---|
| Shahar | Toshkent |
| ISSN | 3060-4621 |
| Tashkil etilgan | 2024 |
| Nashr davriyligi | Oyiga 1 marta (yiliga 12 son) |
| Maqolalar soni | 1870 |
| OAK holati | Ro‘yxatda |
The article explores the role of cluster -based innovation ecosystems as a mechanism for integrating industrial enterprises into the global innovation network. It focuses on the key processes through which clusters…
This article examines the current trends in the development of the hotel services market in Uzbekistan. It analyzes the dynamics of changes in the country’s hotel stock and presents the structure of hotels by category…
This article examines the behavioral aspects of financial behavior among the population of Uzbekistan based on empirical research. Key factors influencing household financial decisions are identified, including…
This article examines the current state and development trends of enterprises providing wellness services in Uzbekistan. It analyzes the dynamics of the hotel and sanatorium stock, describes the specifics of the…
This article analyzes the role of marketing strategies in developing the foreign economic activities of manufacturing enterprises, particularly in the chemical industry. It highlights that strategic planning…
This article explores the practical significance of marketing strategies in enhancing the competitiveness of printing enterprises. The analysis focuses on market segmentation approaches that enable the development of…
This article examines the methodological aspects of marketing research in oilseed -growing farms. It highlights changes in consumer demand, the growth of the online market, and increased competition, which require…
This article examines the effectiveness of using foreign experience in attracting investment to the agricultural sector of Uzbekistan and its impact on subsequent economic growth. It examines how the adaptation of…
This article discusses the need to increase investment efficie ncy in ensuring regional competitiveness, its specific and most important features, existing opportunities and ways to increase efficiency. Conclusions and…
This article examines the current state and key development drivers of youth tourism in Uzbekistan. Particular attention is given to the evolving preferences of young travelers, the growing impact of digital platforms…
This article examines the optimization of production processes using artificial intelligence (AI) technologies in industrial manufacturing. The study utilizes theoretical analysis, a comparative study of international…
This article analyzes the economic indicators of railway transport and considers issues of increasing the efficiency of transport services in the conditions of Uzbekistan. Measures aimed at increasing the efficiency of…
This article consistently explores the content and essence of service logistics and highlights its main types: customer satisfaction service, production -related service, after-sales service, information service, and…
The article examines the features of the development of localization of auto components in the automotive industry of Uzbekistan in the context of modern industrial policy and technological transformations. A…
This article examines the foreign experience of enhancing regional investment potential. Particular attention is paid to institutional mechanisms, investment promotion tools, and the formation of a favorable investment…
This article analyzes the factors influencing the "positive image" of private schools, and formulates and tests a number of hypotheses based on the total number of randomly selected respondents.
The article summarizes the countryʼs long -term progress in improving tax administration in the tax sphere, emphasizes the role and importance of the interregional tax inspectorate in improving large -scale reforms…
The article discusses the r ole of international financial reporting standards (IFRS, GRI, TCFD, ESG) in the development of a green economy and how they are used in the experience of foreign countries. In particular…
The article scientifically substantiates the relevance, causes, and consequences of assessing interregional inequalities in the Republic of Uzbekistan. The intensification of regional imbalances more clearly highlights…
The article summarizes the views of scientists on the efficiency and economic efficiency of industry on territorial features and develops the authorʼs approach. With the help of economic and statistical methods, the…
The article analyzes the role of rebranding in commercial banks in implementing marketing innovations. The importance of rebranding for improving service quality, strengthening customer trust, developing internal…
The article examines the scientific and methodological foundations for developing and assessing the export potential of small business entities using the case of Surkhandarya region. The study analyzes export volume…
This article focuses on analyzing international practices in regional tourism development, highlighting tourismʼs impact on regional economies, socio -cultural environments, and ecological sustainability. It examines…
This article provides an in -depth analysis of the organizational and economic factors influencing the formation of a regional governance system for managing soci o- economic development. It examines the pressing issues…
This article explores the advantages of dual education for higher education institutions and addresses issues related to the innovative implementation of dual education within the higher education system, as well as its…
This article systematically analyzes the processes of formation of investment activity of small business entities, their role in economic stability, sources of financing and factors influencing the investment…
This scientific article analyzes the effective ness of personnel selection and evaluation mechanisms in higher education institutions, as well as their legal 52 foundations and impact on the quality of education. In…
This article examines the possibilities of institutional adaptation of foreign experiences in improving regional innovation policy. The study analyzes the innovation policy models of the European Union, South Korea…
The efficiency of construction material manufacturing enterprises operating in the Republic of Karakalpakstan largely depends on their operational mechanisms. This includes components such as the quality of offered…
In this article, the author reveals in detail the main factors and conditions of the countryʼs economic development that ensure macroeconomic stability in the modern developing era, and as a result of the study and…
This article analyzes the importance of utilitarian value as a key factor influencing consumer purchasing decisions in the Uzbek smartphone market. The qualitative 15 approach was chosen as the meth odological basis for…
This article identifies a number of differences between the quality assurance system in the design process and a similar system in construction organizations. These differences arise from the specifics of the…
This article explores the development and application of territorial marketing strategies based on international e xperience, with a focus on their implementation potential in Uzbekistan. The study employed content…
This article highlights the role and importance of the securities market as one of the modern methods of financing joint -stock companies. Today, in a market economy, the need to attract external financial resources to…
The article analyzes the impact of ma rketing strategies on product sales in online marketplaces. It examines the freemium model, live -streaming sales, omni -digital strategies, use of artificial intelligence, and…
В данной статье проанализированы эффективные подходы к внедрению информационных систем ERP, DMS и AIS в процессы производства и управления. Установлено, что использование цифровых технологий способствует оптимизации…
This article analyzes the specific asp ects of accounting and auditing of cultural institutions. In particular, on the example of state cinema institutions, such aspects as financial reporting, accounting for…
The article studies the role of small business and private entrepreneurship in the economy, measures being taken to develop small business and private entrepreneurship in our country. The population employed in small…
This article presents an analysis of the development of the digital economy in Uzbekistan and China in recent years. Using comparative analysis, the institutional features of the formation and development of the digital…
The article explores solutions to the challenges of ensuring sustainable business development and managing it through the lens of marketing tools. The primary task of achieving sustainable development lies in the…
The article examines modern mechanisms for stimulating export activities in the Republic of Uzbekistan, with an emphasis on the experience of foreign countries as leaders in the export of various types of finished…
Тhis article provides an in -depth exploration of the application of neural networks in marketing, with a particular focus on predicting consumer behavior in real time. In today’s fast -paced digital economy, marketers…
This article analyzes the opportunities and prospects of using digital marketing in Uzbekistanʼs fashion industry. It examines brand promotion through social media, mobile applications, websites, influencer marketing…
This study analyzes marketing approaches aimed at enhancing the efficiency of the value chain in dried fruit exports. Each stage – from raw material production to final export – is evaluated separately, determining the…
This article analyzes the role and importance of strategic marketing approaches in enhancing enterprise competitiveness. It demonstrates that the correct selection and targeted implementation of marketing strategies can…
Business Process Outsourcing (BPO) refers to the practice of delegating logistics and supply chain -related functions to external providers. This article explores the concept of BPO, its objectives, practical…
The article examines the legal foundations of establishing a compliance control system in commercial banks. It analyzes national and international approaches to combating corruption and reviews systemic measures…
The article explores the potential of advanced technologies for developing competitive intelligence systems in enterprises. The advantages of Attention -LSTM and transfer learning models in predicting customer behavior…
The article provides an in -depth analysis of the concept of green economy, its relationship with sustainable development and its impact on socio -economic systems. The main focus is on global trends, international…
This article discusses ways to form an effective management system using budgeting mechanisms in joint -stock companies. In addition, the article analyzes the integration of budgeting with strategic planning, control…