This article is devoted to the topic “Ways and Prospects of Applying Artificial Intelligence Technologies in E -Commerce.” It analyzes the theoretical foundations of e-commerce and artificial intelligence concepts, their evolutionary development stages, and integration mechanisms. The study examines the directions of applying artificial intelligence (AI) technologies in e -commerce, including opportunities for optimizing digital trade processes, automated marketing, customer behavior prediction, recommendatio n systems, and personalized services. Furthermore, the article explores the advantages, existing challenges, and modern development trends of using AI technologies. The findings indicate that the implementation of artificial intelligence in e-commerce not only enhances business efficiency but also strengthens competitiveness, improves consumer experience, and accelerates the digital transformation of the economy.
| Mualliflar | Shaislamova Muazzamxon Raximxodjaevna |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-10-31 |
| Son | 10 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss10/50 |
DOI: 10.67668/mj/2025iss10/50 · Maqolaning asl sahifasi
e-commerce, artificial intelligence, digital transformation, recommendation system, automation, business efficiency, электронная коммерция, искусственный интеллект, цифровая трансформация, рекомендательная система, автоматизация, эффективность бизнеса. № 10-SON OKTA BR, 2025 -YIL 232, elektron tijorat, sunʼiy intellekt, raqamli transformatsiya, tavsiya tizimi, avtomatlashtirish, biznes samaradorligi
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