The importance of using artificial intelligence technologies in electronic commerce

Shaislamova Muazzamxon Raximxodjaevna

Marketing · 2025-yil

Annotatsiya

This article is devoted to the topic “Ways and Prospects of Applying Artificial Intelligence Technologies in E -Commerce.” It analyzes the theoretical foundations of e-commerce and artificial intelligence concepts, their evolutionary development stages, and integration mechanisms. The study examines the directions of applying artificial intelligence (AI) technologies in e -commerce, including opportunities for optimizing digital trade processes, automated marketing, customer behavior prediction, recommendatio n systems, and personalized services. Furthermore, the article explores the advantages, existing challenges, and modern development trends of using AI technologies. The findings indicate that the implementation of artificial intelligence in e-commerce not only enhances business efficiency but also strengthens competitiveness, improves consumer experience, and accelerates the digital transformation of the economy.

Maqola ma’lumotlari
MualliflarShaislamova Muazzamxon Raximxodjaevna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-10-31
Son10
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss10/50
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss10/50 · Maqolaning asl sahifasi

Kalit so‘zlar

e-commerce, artificial intelligence, digital transformation, recommendation system, automation, business efficiency, электронная коммерция, искусственный интеллект, цифровая трансформация, рекомендательная система, автоматизация, эффективность бизнеса. № 10-SON OKTA BR, 2025 -YIL 232, elektron tijorat, sunʼiy intellekt, raqamli transformatsiya, tavsiya tizimi, avtomatlashtirish, biznes samaradorligi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAShaislamova Muazzamxon Raximxodjaevna (2025). THE IMPORTANCE OF USING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN ELECTRONIC COMMERCE. Marketing, (10). https://doi.org/10.67668/mj/2025iss10/50
GOST (OAK)Shaislamova Muazzamxon Raximxodjaevna THE IMPORTANCE OF USING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN ELECTRONIC COMMERCE // Marketing. – 2025. – № 10. – DOI: 10.67668/mj/2025iss10/50.
MLAShaislamova Muazzamxon Raximxodjaevna. “THE IMPORTANCE OF USING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN ELECTRONIC COMMERCE.” Marketing, (10), 2025. https://doi.org/10.67668/mj/2025iss10/50
ChicagoShaislamova Muazzamxon Raximxodjaevna. “THE IMPORTANCE OF USING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN ELECTRONIC COMMERCE.” Marketing, (10) (2025). https://doi.org/10.67668/mj/2025iss10/50
HarvardShaislamova Muazzamxon Raximxodjaevna (2025) ‘THE IMPORTANCE OF USING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN ELECTRONIC COMMERCE’, Marketing, (10). https://doi.org/10.67668/mj/2025iss10/50
BibTeX
@article{shaislamovamuazzamxonraximxodjaevna2025,
  title = {THE IMPORTANCE OF USING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN ELECTRONIC COMMERCE},
  author = {Shaislamova Muazzamxon Raximxodjaevna},
  journal = {Marketing},
  year = {2025},
  number = {10},
  doi = {10.67668/mj/2025iss10/50},
  url = {https://doi.org/10.67668/mj/2025iss10/50}
}

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