The article explores the role and significance of artificial intelligence technologies in e-commerce . It provides a detailed analysis of the contribution of AI systems to enhancing customer experience , delivering personalized services , optimizing marketing strategies , and automating business processes . The study also highlights the impact of AI-driven technologies on the development prospects of e-commerce . The findings demonstrate that artificial intelligence serves as a crucial tool in improving competitiveness and boosting sales within the e-commerce sector .
| Mualliflar | Shaislamova Muazzamxon Raximxodjaevna, Muhammad al -Xorazmiy nomidagi TATU, Shayzoqova Munisa Meliqoʻzi qizi, Muhammad al -Xorazmiy nomidagi TATU talabasi |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-04-30 |
| Son | 4 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss4/132 |
DOI: 10.67668/mj/2025iss4/132 · Maqolaning asl sahifasi
e-commerce, artificial intelligence, customer experience, personalization, digital marketing. 205, электронная коммерция, искусственный интеллект, клиентский опыт, персонализация, цифровой маркетинг, elektron tijorat, sunʼiy intellekt, mijoz tajribasi, shaxsiylashtirish, raqamli marketing
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