The article explores the role and significance of artificial intelligence technologies in e-commerce . It provides a detailed analysis of the contribution of AI systems to enhancing customer experience , delivering personalized services , optimizing marketing strategies , and automating business processes . The study also highlights the impact of AI-driven technologies on the development prospects of e-commerce . The findings demonstrate that artificial intelligence serves as a crucial tool in improving competitiveness and boosting sales within the e-commerce sector .
| Mualliflar | Shaislamova Muazzamxon Raximxodjaevna, Muhammad al -Xorazmiy nomidagi TATU, Shayzoqova Munisa Meliqoʻzi qizi, Muhammad al -Xorazmiy nomidagi TATU talabasi |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-04-30 |
| Son | 4 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss4/132 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss4/132 · Maqolaning asl sahifasi
e-commerce, artificial intelligence, customer experience, personalization, digital marketing. 205, электронная коммерция, искусственный интеллект, клиентский опыт, персонализация, цифровой маркетинг, elektron tijorat, sunʼiy intellekt, mijoz tajribasi, shaxsiylashtirish, raqamli marketing
| APA | Shaislamova Muazzamxon Raximxodjaevna, Muhammad al -Xorazmiy nomidagi TATU, Shayzoqova Munisa Meliqoʻzi qizi, & Muhammad al -Xorazmiy nomidagi TATU talabasi (2025). THE ROLE OF ARTIFICIAL INTELLIGENCE IN ELECTRONIC COMMERCE. Marketing, (4). https://doi.org/10.67668/mj/2025iss4/132 |
|---|---|
| GOST (OAK) | Shaislamova Muazzamxon Raximxodjaevna va b. THE ROLE OF ARTIFICIAL INTELLIGENCE IN ELECTRONIC COMMERCE // Marketing. – 2025. – № 4. – DOI: 10.67668/mj/2025iss4/132. |
| MLA | Shaislamova Muazzamxon Raximxodjaevna, Muhammad al -Xorazmiy nomidagi TATU, Shayzoqova Munisa Meliqoʻzi qizi, and Muhammad al -Xorazmiy nomidagi TATU talabasi. “THE ROLE OF ARTIFICIAL INTELLIGENCE IN ELECTRONIC COMMERCE.” Marketing, (4), 2025. https://doi.org/10.67668/mj/2025iss4/132 |
| Chicago | Shaislamova Muazzamxon Raximxodjaevna, Muhammad al -Xorazmiy nomidagi TATU, Shayzoqova Munisa Meliqoʻzi qizi, and Muhammad al -Xorazmiy nomidagi TATU talabasi. “THE ROLE OF ARTIFICIAL INTELLIGENCE IN ELECTRONIC COMMERCE.” Marketing, (4) (2025). https://doi.org/10.67668/mj/2025iss4/132 |
| Harvard | Shaislamova Muazzamxon Raximxodjaevna, Muhammad al -Xorazmiy nomidagi TATU, Shayzoqova Munisa Meliqoʻzi qizi, and Muhammad al -Xorazmiy nomidagi TATU talabasi (2025) ‘THE ROLE OF ARTIFICIAL INTELLIGENCE IN ELECTRONIC COMMERCE’, Marketing, (4). https://doi.org/10.67668/mj/2025iss4/132 |
| BibTeX | @article{shaislamovamuazzamxonraximxodjaevna2025,
title = {THE ROLE OF ARTIFICIAL INTELLIGENCE IN ELECTRONIC COMMERCE},
author = {Shaislamova Muazzamxon Raximxodjaevna and Muhammad al -Xorazmiy nomidagi TATU and Shayzoqova Munisa Meliqoʻzi qizi and Muhammad al -Xorazmiy nomidagi TATU talabasi},
journal = {Marketing},
year = {2025},
number = {4},
doi = {10.67668/mj/2025iss4/132},
url = {https://doi.org/10.67668/mj/2025iss4/132}
} |
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