The study examined the role of marketing strategies in enhancing the export potential of cotton -textile clusters. It was identified that to improve export performance under increasing global competition, actions such as brand promotion, adoption of e - comme rce, product certification, and logistics optimization were essential. The research also emphasized the importance of understanding foreign market demands, conducting marketing analysis, and developing customer -oriented strategies. Based on 538 the findings, practical recommendations were formulated to support the advancement of cluster effectiveness and competitiveness.
| Mualliflar | Satvoldiyev Ulugʻbek Kamilovich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-04-30 |
| Son | 4 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss4/131 |
DOI: 10.67668/mj/2025iss4/131 · Maqolaning asl sahifasi
textile, cluster, export, export potential, management, standard, текстиль, кластер, экспорт, экспортный потенциал, менеджмент, стандарт, toʻqimachilik, klaster, eksport, eksport salohiyati, menejment, standart
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