Persuasivity and creative message strategy in advertising

Safarov Alisher Yunusaliyevich

Marketing · 2025-yil

Annotatsiya

This article examines the role of creative strategies in enhancing the effectiveness of advertising messages. It analyzes Charles F. Frazerʼs seven strategic approaches: generic, preemptive, unique selling proposition, brand image, positioning, resonance, and affective. Using local advertising examples, the impact of these strategies on audience perception and brand positioning is evaluated. A semiotic approach was applied to interpret the symbolic and visual elements in the messages. The findings show that strategically structured and creatively developed advertising content plays a significant role in strengthening brand success. 489

Maqola ma’lumotlari
MualliflarSafarov Alisher Yunusaliyevich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-04-30
Son4
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss4/127
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss4/127 · Maqolaning asl sahifasi

Kalit so‘zlar

advertising, advertising message, creative strategy, semiotic analysis, advertising communication, consumer psychology, advertising technology, brand image, audience perception, реклама, рекламное сообщение, креативная стратегия, семиотический анализ, рекламная коммуникация, психология потребителя, рекламные технологии, имидж бренда, восприятие аудитории, reklama, reklama xabari, kreativ strategiya, semiotik tahlil, reklama kommunikatsiyasi, isteʼmolchi psixologiyasi, reklama texnologiyasi, brend imiji, auditoriya idroki

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASafarov Alisher Yunusaliyevich (2025). PERSUASIVITY AND CREATIVE MESSAGE STRATEGY IN ADVERTISING. Marketing, (4). https://doi.org/10.67668/mj/2025iss4/127
GOST (OAK)Safarov Alisher Yunusaliyevich PERSUASIVITY AND CREATIVE MESSAGE STRATEGY IN ADVERTISING // Marketing. – 2025. – № 4. – DOI: 10.67668/mj/2025iss4/127.
MLASafarov Alisher Yunusaliyevich. “PERSUASIVITY AND CREATIVE MESSAGE STRATEGY IN ADVERTISING.” Marketing, (4), 2025. https://doi.org/10.67668/mj/2025iss4/127
ChicagoSafarov Alisher Yunusaliyevich. “PERSUASIVITY AND CREATIVE MESSAGE STRATEGY IN ADVERTISING.” Marketing, (4) (2025). https://doi.org/10.67668/mj/2025iss4/127
HarvardSafarov Alisher Yunusaliyevich (2025) ‘PERSUASIVITY AND CREATIVE MESSAGE STRATEGY IN ADVERTISING’, Marketing, (4). https://doi.org/10.67668/mj/2025iss4/127
BibTeX
@article{safarovalisheryunusaliyevich2025,
  title = {PERSUASIVITY AND CREATIVE MESSAGE STRATEGY IN ADVERTISING},
  author = {Safarov Alisher Yunusaliyevich},
  journal = {Marketing},
  year = {2025},
  number = {4},
  doi = {10.67668/mj/2025iss4/127},
  url = {https://doi.org/10.67668/mj/2025iss4/127}
}

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