The article analyzes the importance, types and application of rational appeal elements in television advertising with examples. Rational appeals are classified based on comparative, one-sided and two-sided messages, and their effectiveness in promoting brands is considered. The study analyzes the advertising strategies of such well-known brands as BMW, Tide, Nestle, Oral-B, and also emphasizes the influence of advertising objectives, audience psychology and product characteristics on the selection of rational appeals.
| Mualliflar | Safarov Alisher Yunusaliyevich |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-05-31 |
| Son | 5 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss5/521 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss5/521 · Maqolaning asl sahifasi
television advertising, rational appeal, comparative message, one- way message, two-way message, brand image, телевизионная реклама, рациональная привлекательность, сравнительное сообщение, одностороннее сообщение, двустороннее сообщение, имидж бренда, televizion reklama, ratsional jozibadorlik, solishtirma xabar, bir tomonlama xabar, ikki tomonlama xabar, brend imiji
| APA | Safarov Alisher Yunusaliyevich (2025). USE OF ELEMENTS OF RATIONAL ATTRACTION IN TELEVISION ADVERTISING. Marketing, (5). https://doi.org/10.67668/mj/2025iss5/521 |
|---|---|
| GOST (OAK) | Safarov Alisher Yunusaliyevich USE OF ELEMENTS OF RATIONAL ATTRACTION IN TELEVISION ADVERTISING // Marketing. – 2025. – № 5. – DOI: 10.67668/mj/2025iss5/521. |
| MLA | Safarov Alisher Yunusaliyevich. “USE OF ELEMENTS OF RATIONAL ATTRACTION IN TELEVISION ADVERTISING.” Marketing, (5), 2025. https://doi.org/10.67668/mj/2025iss5/521 |
| Chicago | Safarov Alisher Yunusaliyevich. “USE OF ELEMENTS OF RATIONAL ATTRACTION IN TELEVISION ADVERTISING.” Marketing, (5) (2025). https://doi.org/10.67668/mj/2025iss5/521 |
| Harvard | Safarov Alisher Yunusaliyevich (2025) ‘USE OF ELEMENTS OF RATIONAL ATTRACTION IN TELEVISION ADVERTISING’, Marketing, (5). https://doi.org/10.67668/mj/2025iss5/521 |
| BibTeX | @article{safarovalisheryunusaliyevich2025,
title = {USE OF ELEMENTS OF RATIONAL ATTRACTION IN TELEVISION ADVERTISING},
author = {Safarov Alisher Yunusaliyevich},
journal = {Marketing},
year = {2025},
number = {5},
doi = {10.67668/mj/2025iss5/521},
url = {https://doi.org/10.67668/mj/2025iss5/521}
} |
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