Effectiveness of using digital marketing tools in the B2B market

Samadov Askarjon Nishonovich, Shovdirov Toxirmalik Nafasovich

Marketing · 2025-yil

Annotatsiya

This article analyzes the main directions of digital marketing, particularly its significance in B2B marketing and the digital technologies being applied in this field. The main goal of the research is to study digital marketing strategies and technologies in the context of B2B marketing and to identify existing opportunities and challenges through SWOT analysis. The literature review shows that scientific research on the use of digital technologies specifically in the B2B sector has not been sufficiently developed. This article aims to fill that gap.

Maqola ma’lumotlari
MualliflarSamadov Askarjon Nishonovich, Shovdirov Toxirmalik Nafasovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-05-31
Son5
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss5/525
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss5/525 · Maqolaning asl sahifasi

Kalit so‘zlar

Digital marketing, B2B marketing, SWOT analysis, strategic planning, e-commerce, artificial intelligence, Цифровой маркетинг, B2B-маркетинг, SWOT -анализ, стратегическое планирование, электронная коммерция, искусственный интеллект, Raqamli marketing, B2B marketing, SWOT tahlil, strategik rejalashtirish, elektron tijorat, sunʼiy intellekt

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASamadov Askarjon Nishonovich, & Shovdirov Toxirmalik Nafasovich (2025). EFFECTIVENESS OF USING DIGITAL MARKETING TOOLS IN THE B2B MARKET. Marketing, (5). https://doi.org/10.67668/mj/2025iss5/525
GOST (OAK)Samadov Askarjon Nishonovich, Shovdirov Toxirmalik Nafasovich EFFECTIVENESS OF USING DIGITAL MARKETING TOOLS IN THE B2B MARKET // Marketing. – 2025. – № 5. – DOI: 10.67668/mj/2025iss5/525.
MLASamadov Askarjon Nishonovich, and Shovdirov Toxirmalik Nafasovich. “EFFECTIVENESS OF USING DIGITAL MARKETING TOOLS IN THE B2B MARKET.” Marketing, (5), 2025. https://doi.org/10.67668/mj/2025iss5/525
ChicagoSamadov Askarjon Nishonovich, and Shovdirov Toxirmalik Nafasovich. “EFFECTIVENESS OF USING DIGITAL MARKETING TOOLS IN THE B2B MARKET.” Marketing, (5) (2025). https://doi.org/10.67668/mj/2025iss5/525
HarvardSamadov Askarjon Nishonovich, and Shovdirov Toxirmalik Nafasovich (2025) ‘EFFECTIVENESS OF USING DIGITAL MARKETING TOOLS IN THE B2B MARKET’, Marketing, (5). https://doi.org/10.67668/mj/2025iss5/525
BibTeX
@article{samadovaskarjonnishonovich2025,
  title = {EFFECTIVENESS OF USING DIGITAL MARKETING TOOLS IN THE B2B MARKET},
  author = {Samadov Askarjon Nishonovich and Shovdirov Toxirmalik Nafasovich},
  journal = {Marketing},
  year = {2025},
  number = {5},
  doi = {10.67668/mj/2025iss5/525},
  url = {https://doi.org/10.67668/mj/2025iss5/525}
}

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