This paper explores the role of digital marketing in promoting the green economy, focusing on current trends and innovative strategies. It analyzes how companies use digital platforms to raise environmental awareness, promote eco-friendly products, and engage sustainable consumers. The study highlights tools such as social media campaigns, influencer marketing, SEO, and green content marketing as effective instruments for environmental communication. Results indicate that integrating sustainability values into digital marketing not only enhances brand reputation but also drives consumer behavior towards greener choices.
| Mualliflar | Salayeva Quvonchoy Rustam qizi |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-05-31 |
| Son | 5 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss5/524 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss5/524 · Maqolaning asl sahifasi
green economy, digital marketing, sustainability, eco-branding, content marketing, зелёная экономика, цифровой маркетинг, устойчивость, эко-брендинг, контент -маркетинг, yashil iqtisodiyot, raqamli marketing, barqarorlik, eko-brending, kontent marketing 207
| APA | Salayeva Quvonchoy Rustam qizi (2025). DIGITAL MARKETING FOR THE GREEN ECONOMY: TRENDS AND INNOVATIONS. Marketing, (5). https://doi.org/10.67668/mj/2025iss5/524 |
|---|---|
| GOST (OAK) | Salayeva Quvonchoy Rustam qizi DIGITAL MARKETING FOR THE GREEN ECONOMY: TRENDS AND INNOVATIONS // Marketing. – 2025. – № 5. – DOI: 10.67668/mj/2025iss5/524. |
| MLA | Salayeva Quvonchoy Rustam qizi. “DIGITAL MARKETING FOR THE GREEN ECONOMY: TRENDS AND INNOVATIONS.” Marketing, (5), 2025. https://doi.org/10.67668/mj/2025iss5/524 |
| Chicago | Salayeva Quvonchoy Rustam qizi. “DIGITAL MARKETING FOR THE GREEN ECONOMY: TRENDS AND INNOVATIONS.” Marketing, (5) (2025). https://doi.org/10.67668/mj/2025iss5/524 |
| Harvard | Salayeva Quvonchoy Rustam qizi (2025) ‘DIGITAL MARKETING FOR THE GREEN ECONOMY: TRENDS AND INNOVATIONS’, Marketing, (5). https://doi.org/10.67668/mj/2025iss5/524 |
| BibTeX | @article{salayevaquvonchoyrustamqizi2025,
title = {DIGITAL MARKETING FOR THE GREEN ECONOMY: TRENDS AND INNOVATIONS},
author = {Salayeva Quvonchoy Rustam qizi},
journal = {Marketing},
year = {2025},
number = {5},
doi = {10.67668/mj/2025iss5/524},
url = {https://doi.org/10.67668/mj/2025iss5/524}
} |
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