This scientific article explores the theoretical and practical aspects of the use of transformation processes in the organization of tourism services, dynamic changes taking place in the tourism market, increased competition, widespread use of digital technologies and changes in tourist needs. Scientific and practical problems and solution proposals that serve to radically update the tourism sector and adapt to world № 10-SON OKTA BR, 2025 -YIL 632 standards have been considered in Uzbekistan. In the organization of tourism services, conclusions have been developed on the need to systematize transformation processes and the prospects for the development of tourism as a strategic area.
| Mualliflar | Tajieva Shaxnoza Mamarejabovna |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-10-31 |
| Son | 10 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss10/55 |
DOI: 10.67668/mj/2025iss10/55 · Maqolaning asl sahifasi
Tourism Services, Transformation, Service Quality Improvement, innovative solutions, Human Capital, Digital Infrastructure, smart tourism, tourism market, tourist products, infrastructure reform, sustainable tourism, tourist marketing, platform economy, туристические услуги, трансформация, повышение качества обслуживания, инновационные решения, человеческий капитал, цифровая инфраструктура, smart tourism, туристический рынок, туристические продукты, инфраструктурные реформы, Устойчивый туризм, туристичес кий маркетинг, экономика платформы, turizm xizmatlari, transformatsiya, xizmat sifatini oshirish, innovatsion yechimlar, inson kapitali, raqamli infratuzilma, smart tourizm, turizm bozori, turistik mahsulotlar, infratuzilmaviy islohotlar, barqaror turizm, turistik marketing, platforma iqtiso diyoti
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