Organizational and economic mechanism of development of public food enterprises under franchising and cluster approach

Sharibaev Rasuljon Nosir o‘gʻli, Muxitdinov Shuhrat Ziyavitdinovich, Ibragimov Isroil Usmanovich

Marketing · 2025-yil

Annotatsiya

This study is devoted to developing an organizational and economic mechanism aimed at improving efficiency in the public catering (HoReCa) sector through the integration of franchising and cluster approaches. Within this framework, vertical (franchise chai n) and horizontal (cluster synergy) integration among network entities are viewed as a coordinated system that ensures economic stability, innovative activity, and regional growth. The conceptual foundation of the mechanism is based on the following theore tical paradigms: the Resource -Based View (RBV), knowledge transfer and replication strategies, agglomeration and cluster economies, and the evolutionary model of Multi -Unit Franchising. Based on these theoretical approaches, the integration of franchising and cluster models is interpreted as a mechanism that accelerates the innovative development of the network.

Maqola ma’lumotlari
MualliflarSharibaev Rasuljon Nosir o‘gʻli, Muxitdinov Shuhrat Ziyavitdinovich, Ibragimov Isroil Usmanovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-10-31
Son10
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss10/51
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss10/51 · Maqolaning asl sahifasi

Kalit so‘zlar

franchising, cluster approach, agglomeration, organizational - economic mechanism, RBV, multi -unit franchising, knowledge transfer, франчайзинг, кластерный подход, агломерация, организационно -экономический механизм, RBV, многоузловой франчайзинг, передача знаний, franshizing, klaster yondashuvi, aglomeratsiya, tashkiliy -iqtisodiy mexanizm, RBV, koʻp birlikli franshizing, bilim transferi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASharibaev Rasuljon Nosir o‘gʻli, Muxitdinov Shuhrat Ziyavitdinovich, & Ibragimov Isroil Usmanovich (2025). ORGANIZATIONAL AND ECONOMIC MECHANISM OF DEVELOPMENT OF PUBLIC FOOD ENTERPRISES UNDER FRANCHISING AND CLUSTER APPROACH. Marketing, (10). https://doi.org/10.67668/mj/2025iss10/51
GOST (OAK)Sharibaev Rasuljon Nosir o‘gʻli, Muxitdinov Shuhrat Ziyavitdinovich, Ibragimov Isroil Usmanovich ORGANIZATIONAL AND ECONOMIC MECHANISM OF DEVELOPMENT OF PUBLIC FOOD ENTERPRISES UNDER FRANCHISING AND CLUSTER APPROACH // Marketing. – 2025. – № 10. – DOI: 10.67668/mj/2025iss10/51.
MLASharibaev Rasuljon Nosir o‘gʻli, Muxitdinov Shuhrat Ziyavitdinovich, and Ibragimov Isroil Usmanovich. “ORGANIZATIONAL AND ECONOMIC MECHANISM OF DEVELOPMENT OF PUBLIC FOOD ENTERPRISES UNDER FRANCHISING AND CLUSTER APPROACH.” Marketing, (10), 2025. https://doi.org/10.67668/mj/2025iss10/51
ChicagoSharibaev Rasuljon Nosir o‘gʻli, Muxitdinov Shuhrat Ziyavitdinovich, and Ibragimov Isroil Usmanovich. “ORGANIZATIONAL AND ECONOMIC MECHANISM OF DEVELOPMENT OF PUBLIC FOOD ENTERPRISES UNDER FRANCHISING AND CLUSTER APPROACH.” Marketing, (10) (2025). https://doi.org/10.67668/mj/2025iss10/51
HarvardSharibaev Rasuljon Nosir o‘gʻli, Muxitdinov Shuhrat Ziyavitdinovich, and Ibragimov Isroil Usmanovich (2025) ‘ORGANIZATIONAL AND ECONOMIC MECHANISM OF DEVELOPMENT OF PUBLIC FOOD ENTERPRISES UNDER FRANCHISING AND CLUSTER APPROACH’, Marketing, (10). https://doi.org/10.67668/mj/2025iss10/51
BibTeX
@article{sharibaevrasuljonnosirogli2025,
  title = {ORGANIZATIONAL AND ECONOMIC MECHANISM OF DEVELOPMENT OF PUBLIC FOOD ENTERPRISES UNDER FRANCHISING AND CLUSTER APPROACH},
  author = {Sharibaev Rasuljon Nosir o‘gʻli and Muxitdinov Shuhrat Ziyavitdinovich and Ibragimov Isroil Usmanovich},
  journal = {Marketing},
  year = {2025},
  number = {10},
  doi = {10.67668/mj/2025iss10/51},
  url = {https://doi.org/10.67668/mj/2025iss10/51}
}

Boshqa maqola uchun iqtibos tayyorlash

Marketing jurnalidan boshqa maqolalar

Marketing — barcha maqolalar · 2025-yil arxivi

Sharibaev Rasuljon Nosir o‘gʻli — boshqa maqolalari

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari