The article analyzes the growing importance and strategic role of social media platforms in attracting students and establishing effective communication within higher education institutions. Compared to traditional marketing methods in the education № 10-SON OKTA BR, 2025 -YIL 383 sector, social networks offer distinct advantages in engaging potential applicants directly and efficiently. Through platforms such as Facebook, Instagram, Telegram, YouTube, and TikTok, educational institutions showcase their academic opportunities, resea rch activities, and student achievements in an interactive manner, thereby enhancing university visibility and contributing to their overall marketing performance. Consequently, developing analytical approaches to assess and evaluate universitiesʼ social m edia rankings represents a significant research direction.
| Mualliflar | Maxmudov Faxriddin Umarovich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-10-31 |
| Son | 10 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss10/32 |
DOI: 10.67668/mj/2025iss10/32 · Maqolaning asl sahifasi
higher education, student recruitment, social media, marketing strategy, applicants, brand values, university life, virtual tour, two -way communication, competitiveness, digital marketing, высшее образование, привлечение студентов, социальные сети, маркетинговая стратегия, абитуриенты, ценности бренда, студенческая жизнь, виртуальный тур, двусторонняя коммуникация, конкурентоспособность, цифровой маркетинг, oliy taʼlim, talabalarni jalb qilish, ijtimoiy tarmoqlar, marketing strategiyasi, abituriyentlar, brend qadriyatlari, universitet hayoti, virtual tur, ikki tomonlama muloqot, raqobatbardoshlik, raqamli marketing
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