Financial cash flows and strategic marketing integration of joint stock companies

Masharipova Shahlo Adambaevna

Marketing · 2025-yil

Annotatsiya

This article examines the theoretical foundations of integrating marketing strategies with financial cash flows in the activities of joint -stock companies. The study analyzes the interrelationship between marketing and finance and their impact on corporate value, profit, and cash flow stability. Particular attention is given to the CLV , CBCV , and ROI models, which link marketing decisions to financial outcomes. The results indicate that managing marketing as an integral part of investment activity enhances corporate sustainability, increases shareholder value, and improves overall financial performance.

Maqola ma’lumotlari
MualliflarMasharipova Shahlo Adambaevna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-10-31
Son10
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss10/31
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss10/31 · Maqolaning asl sahifasi

Kalit so‘zlar

marketing strategy, financial flows, integration, CLV, ROI, CBCV, joint-stock company, corporate value, маркетинговая стратегия, финансовые потоки, интеграция, CLV, ROI, CBCV, акционерное общество, корпоративная стоимость, marketing strategiyasi, moliyaviy oqimlar, integratsiya, CLV, ROI, CBCV, aksiyadorlik jamiyat, korporativ qiymat

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMasharipova Shahlo Adambaevna (2025). FINANCIAL CASH FLOWS AND STRATEGIC MARKETING INTEGRATION OF JOINT STOCK COMPANIES. Marketing, (10). https://doi.org/10.67668/mj/2025iss10/31
GOST (OAK)Masharipova Shahlo Adambaevna FINANCIAL CASH FLOWS AND STRATEGIC MARKETING INTEGRATION OF JOINT STOCK COMPANIES // Marketing. – 2025. – № 10. – DOI: 10.67668/mj/2025iss10/31.
MLAMasharipova Shahlo Adambaevna. “FINANCIAL CASH FLOWS AND STRATEGIC MARKETING INTEGRATION OF JOINT STOCK COMPANIES.” Marketing, (10), 2025. https://doi.org/10.67668/mj/2025iss10/31
ChicagoMasharipova Shahlo Adambaevna. “FINANCIAL CASH FLOWS AND STRATEGIC MARKETING INTEGRATION OF JOINT STOCK COMPANIES.” Marketing, (10) (2025). https://doi.org/10.67668/mj/2025iss10/31
HarvardMasharipova Shahlo Adambaevna (2025) ‘FINANCIAL CASH FLOWS AND STRATEGIC MARKETING INTEGRATION OF JOINT STOCK COMPANIES’, Marketing, (10). https://doi.org/10.67668/mj/2025iss10/31
BibTeX
@article{masharipovashahloadambaevna2025,
  title = {FINANCIAL CASH FLOWS AND STRATEGIC MARKETING INTEGRATION OF JOINT STOCK COMPANIES},
  author = {Masharipova Shahlo Adambaevna},
  journal = {Marketing},
  year = {2025},
  number = {10},
  doi = {10.67668/mj/2025iss10/31},
  url = {https://doi.org/10.67668/mj/2025iss10/31}
}

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