This article analyzes the mechanisms for improving the effectiveness of Customer Relationship Management (CRM) systems in bank management. It discusses the main functions of CRM systems, the necessary approaches for their effective № 10-SON OKTA BR, 2025 -YIL 370 implementation within organizations, and practical mechanisms for improving customer relations. For banks, CRM systems are not only an important tool for enhancing service quality but also for strengthening customer loyalty and increasing competitiveness. The article also examines the challenges faced by commercial banks in Uzbekistan when implementing CRM systems and suggests solutions to address these issues.
| Mualliflar | Kuliev Naim Xalimovich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-10-31 |
| Son | 10 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss10/28 |
DOI: 10.67668/mj/2025iss10/28 · Maqolaning asl sahifasi
bank management, CRM system, customer relations, efficiency improvement, customer loyalty, competitiveness, service quality enhancement, innovative technologies, marketing strategies, commercial banks of Uzbekistan, банковское управление, CRM система, взаимоотношения с клиентами, повышение эффективности, лояльность клиентов, конкурентоспособность, повышение качества обслуживания, инновационные технологии, маркетинговые стратегии, коммерческие банки Узбекистана, bank menejmenti, CRM tizimi, mijozlar bilan munosabatlar, samaradorlikni oshirish, mijoz sodiqligi, raqobatbardoshlik, xizmat koʻrsatish sifatini oshirish, innovatsion texnologiyalar, marketing strategiyalari, O‘zbekiston tijorat banklari
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