Specific aspects of using modern marketing tools in higher education institutions

Maxmudov Faxriddin Umarovich

Marketing · 2025-yil

Annotatsiya

The article examines the role of modern marketing tools amid growing competition in the educational services market. It focuses on higher education institutionsʼ management, reputation building, graduate demand forecasting, and competitiveness enhancement. Using the "7P" model, key elements of higher education marketing are analyzed. The practical importance of relationship marketing in achieving social impact is highlighted. Foreign experiences are reviewed, and context - specific recommendations for Uzbekis tan are proposed. The study emphasizes the need for a systematic marketing approach in higher education administration.

Maqola ma’lumotlari
MualliflarMaxmudov Faxriddin Umarovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-12-25
Son12
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss12/221
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss12/221 · Maqolaning asl sahifasi

Kalit so‘zlar

education marketing, competitiveness, higher education, relationship marketing, demand forecasting, "7P" model. № 1 375, маркетинг образования, конкурентоспособность, высшее образование, relationship marketing, прогноз спроса, модель «7P», taʼlim marketingi, raqobatbardoshlik, oliy taʼlim, munosabatlar marketingi, talabni prognozlash, “7P” modeli

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMaxmudov Faxriddin Umarovich (2025). SPECIFIC ASPECTS OF USING MODERN MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS. Marketing, (12). https://doi.org/10.67668/mj/2025iss12/221
GOST (OAK)Maxmudov Faxriddin Umarovich SPECIFIC ASPECTS OF USING MODERN MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS // Marketing. – 2025. – № 12. – DOI: 10.67668/mj/2025iss12/221.
MLAMaxmudov Faxriddin Umarovich. “SPECIFIC ASPECTS OF USING MODERN MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS.” Marketing, (12), 2025. https://doi.org/10.67668/mj/2025iss12/221
ChicagoMaxmudov Faxriddin Umarovich. “SPECIFIC ASPECTS OF USING MODERN MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS.” Marketing, (12) (2025). https://doi.org/10.67668/mj/2025iss12/221
HarvardMaxmudov Faxriddin Umarovich (2025) ‘SPECIFIC ASPECTS OF USING MODERN MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS’, Marketing, (12). https://doi.org/10.67668/mj/2025iss12/221
BibTeX
@article{maxmudovfaxriddinumarovich2025,
  title = {SPECIFIC ASPECTS OF USING MODERN MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS},
  author = {Maxmudov Faxriddin Umarovich},
  journal = {Marketing},
  year = {2025},
  number = {12},
  doi = {10.67668/mj/2025iss12/221},
  url = {https://doi.org/10.67668/mj/2025iss12/221}
}

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