The role of digital marketing in increasing the competitiveness of higher education

Nishonov Dilshod Shamsidinovich, TDIU, Taʼlim kontenti va multimedia mahsulotlarini

Marketing · 2025-yil

Annotatsiya

This article scientifically explores the importance and effectiveness of digital marketing tools in enhancing the competitiveness of higher education institutions. The study analyzes the digital marketing strategies of global universities, assessing the ro le of social media, search engine optimization (SEO), content marketing, and artificial intelligence technologies in attracting students. The findings indicate that effective application of digital marketing strengthens university branding, increases stude nt enrollment, and helps institutions attain higher positions in international rankings.

Maqola ma’lumotlari
MualliflarNishonov Dilshod Shamsidinovich, TDIU, Taʼlim kontenti va multimedia mahsulotlarini
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-12-25
Son12
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss12/226
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss12/226 · Maqolaning asl sahifasi

Kalit so‘zlar

digital marketing, higher education, competitiveness, social media, SEO, content marketing, student recruitment. № 1 115, цифровой маркетинг, высшее образование, конкурентоспособность, социальные сети, SEO, контент -маркетинг, привлечение студентов, raqamli marketing, oliy taʼlim, raqobatbardoshlik, ijtimoiy tarmoqlar, SEO, kontent marketing, talabalar jalb qilish

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APANishonov Dilshod Shamsidinovich, & TDIU, Taʼlim kontenti va multimedia mahsulotlarini (2025). THE ROLE OF DIGITAL MARKETING IN INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION. Marketing, (12). https://doi.org/10.67668/mj/2025iss12/226
GOST (OAK)Nishonov Dilshod Shamsidinovich, TDIU, Taʼlim kontenti va multimedia mahsulotlarini THE ROLE OF DIGITAL MARKETING IN INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION // Marketing. – 2025. – № 12. – DOI: 10.67668/mj/2025iss12/226.
MLANishonov Dilshod Shamsidinovich, and TDIU, Taʼlim kontenti va multimedia mahsulotlarini. “THE ROLE OF DIGITAL MARKETING IN INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION.” Marketing, (12), 2025. https://doi.org/10.67668/mj/2025iss12/226
ChicagoNishonov Dilshod Shamsidinovich, and TDIU, Taʼlim kontenti va multimedia mahsulotlarini. “THE ROLE OF DIGITAL MARKETING IN INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION.” Marketing, (12) (2025). https://doi.org/10.67668/mj/2025iss12/226
HarvardNishonov Dilshod Shamsidinovich, and TDIU, Taʼlim kontenti va multimedia mahsulotlarini (2025) ‘THE ROLE OF DIGITAL MARKETING IN INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION’, Marketing, (12). https://doi.org/10.67668/mj/2025iss12/226
BibTeX
@article{nishonovdilshodshamsidinovich2025,
  title = {THE ROLE OF DIGITAL MARKETING IN INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION},
  author = {Nishonov Dilshod Shamsidinovich and TDIU, Taʼlim kontenti va multimedia mahsulotlarini},
  journal = {Marketing},
  year = {2025},
  number = {12},
  doi = {10.67668/mj/2025iss12/226},
  url = {https://doi.org/10.67668/mj/2025iss12/226}
}

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