This article scientifically explores the importance and effectiveness of digital marketing tools in enhancing the competitiveness of higher education institutions. The study analyzes the digital marketing strategies of global universities, assessing the ro le of social media, search engine optimization (SEO), content marketing, and artificial intelligence technologies in attracting students. The findings indicate that effective application of digital marketing strengthens university branding, increases stude nt enrollment, and helps institutions attain higher positions in international rankings.
| Mualliflar | Nishonov Dilshod Shamsidinovich, TDIU, Taʼlim kontenti va multimedia mahsulotlarini |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-12-25 |
| Son | 12 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss12/226 |
DOI: 10.67668/mj/2025iss12/226 · Maqolaning asl sahifasi
digital marketing, higher education, competitiveness, social media, SEO, content marketing, student recruitment. № 1 115, цифровой маркетинг, высшее образование, конкурентоспособность, социальные сети, SEO, контент -маркетинг, привлечение студентов, raqamli marketing, oliy taʼlim, raqobatbardoshlik, ijtimoiy tarmoqlar, SEO, kontent marketing, talabalar jalb qilish
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