The use of marketing in ensuring the financial implementation of public programs in Uzbekistan: empirical analysis and conceptual model

Primova Nigora Ikrom qizi, TDIU , “Moliya va moliyaviy

Marketing · 2025-yil

Annotatsiya

This article aims to empirically analyze the conceptual foundations of applying marketing tools in ensuring the financial implementation of state programs in Uzbekistan. A systematic and comparative analysis of financial statements was conducted for 3 main state programs for 2020 -2023: “Obod Qishloq ”, “New Uzbekistan ” and the Social Infrastructure Development Program. A marketing support model was developed and tested in the hypothetical case of the “Yashil Qishloq ” program. It has been determined that the implementation of a marketing approach can redistribute the financial burden and increase the effectiveness of state programs. The need for special structures, digital platforms, and pilot projects was proposed. № 1 341

Maqola ma’lumotlari
MualliflarPrimova Nigora Ikrom qizi, TDIU , “Moliya va moliyaviy
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-12-25
Son12
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss12/228
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss12/228 · Maqolaning asl sahifasi

Kalit so‘zlar

government programs, marketing, financing, PPP, investments, empirical analysis, “Obod qishloq ”, государственные программы, маркетинг, финансирование, ГЧП, инвестиции, эмпирический анализ, “Обод кишлок ”, davlat dasturlari, marketing, moliyalashtirish, DXSH, investitsiya, empirik tahlil, “Obod qishloq ”

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAPrimova Nigora Ikrom qizi, & TDIU , “Moliya va moliyaviy (2025). THE USE OF MARKETING IN ENSURING THE FINANCIAL IMPLEMENTATION OF PUBLIC PROGRAMS IN UZBEKISTAN: EMPIRICAL ANALYSIS AND CONCEPTUAL MODEL. Marketing, (12). https://doi.org/10.67668/mj/2025iss12/228
GOST (OAK)Primova Nigora Ikrom qizi, TDIU , “Moliya va moliyaviy THE USE OF MARKETING IN ENSURING THE FINANCIAL IMPLEMENTATION OF PUBLIC PROGRAMS IN UZBEKISTAN: EMPIRICAL ANALYSIS AND CONCEPTUAL MODEL // Marketing. – 2025. – № 12. – DOI: 10.67668/mj/2025iss12/228.
MLAPrimova Nigora Ikrom qizi, and TDIU , “Moliya va moliyaviy. “THE USE OF MARKETING IN ENSURING THE FINANCIAL IMPLEMENTATION OF PUBLIC PROGRAMS IN UZBEKISTAN: EMPIRICAL ANALYSIS AND CONCEPTUAL MODEL.” Marketing, (12), 2025. https://doi.org/10.67668/mj/2025iss12/228
ChicagoPrimova Nigora Ikrom qizi, and TDIU , “Moliya va moliyaviy. “THE USE OF MARKETING IN ENSURING THE FINANCIAL IMPLEMENTATION OF PUBLIC PROGRAMS IN UZBEKISTAN: EMPIRICAL ANALYSIS AND CONCEPTUAL MODEL.” Marketing, (12) (2025). https://doi.org/10.67668/mj/2025iss12/228
HarvardPrimova Nigora Ikrom qizi, and TDIU , “Moliya va moliyaviy (2025) ‘THE USE OF MARKETING IN ENSURING THE FINANCIAL IMPLEMENTATION OF PUBLIC PROGRAMS IN UZBEKISTAN: EMPIRICAL ANALYSIS AND CONCEPTUAL MODEL’, Marketing, (12). https://doi.org/10.67668/mj/2025iss12/228
BibTeX
@article{primovanigoraikromqizi2025,
  title = {THE USE OF MARKETING IN ENSURING THE FINANCIAL IMPLEMENTATION OF PUBLIC PROGRAMS IN UZBEKISTAN: EMPIRICAL ANALYSIS AND CONCEPTUAL MODEL},
  author = {Primova Nigora Ikrom qizi and TDIU , “Moliya va moliyaviy},
  journal = {Marketing},
  year = {2025},
  number = {12},
  doi = {10.67668/mj/2025iss12/228},
  url = {https://doi.org/10.67668/mj/2025iss12/228}
}

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