This article aims to empirically analyze the conceptual foundations of applying marketing tools in ensuring the financial implementation of state programs in Uzbekistan. A systematic and comparative analysis of financial statements was conducted for 3 main state programs for 2020 -2023: “Obod Qishloq ”, “New Uzbekistan ” and the Social Infrastructure Development Program. A marketing support model was developed and tested in the hypothetical case of the “Yashil Qishloq ” program. It has been determined that the implementation of a marketing approach can redistribute the financial burden and increase the effectiveness of state programs. The need for special structures, digital platforms, and pilot projects was proposed. № 1 341
| Mualliflar | Primova Nigora Ikrom qizi, TDIU , “Moliya va moliyaviy |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-12-25 |
| Son | 12 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss12/228 |
DOI: 10.67668/mj/2025iss12/228 · Maqolaning asl sahifasi
government programs, marketing, financing, PPP, investments, empirical analysis, “Obod qishloq ”, государственные программы, маркетинг, финансирование, ГЧП, инвестиции, эмпирический анализ, “Обод кишлок ”, davlat dasturlari, marketing, moliyalashtirish, DXSH, investitsiya, empirik tahlil, “Obod qishloq ”
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