Application of artificial intelligence tools and their marketing strategies in determining the target audience in higher education institutions

Maxmudov Faxriddin Umarovich

Marketing · 2025-yil

Annotatsiya

This study analyzes the integration of artificial intelligence technologies into the marketing strategies of higher education institutions. The role of AI tools in optimizing university operations is revealed through user segmentation, recommendation syste ms, digital communication, and the “Smart University” model. Based on an international literature review, conceptual approaches are developed and a model of AI -based personalized marketing and strategic management is proposed.

Maqola ma’lumotlari
MualliflarMaxmudov Faxriddin Umarovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-07-31
Son7
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss7/350
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss7/350 · Maqolaning asl sahifasi

Kalit so‘zlar

artificial intelligence, higher education, digital marketing, segmentation, recommendation system, management, smart university, искусственный интеллект, высшее образование, цифровой маркетинг, сегментация, рекомендательная система, управление, умный университет, sun’iy intellekt, oliy ta’lim, raqamli marketing, segmentatsiya, tavsiya tizimi, boshqaruv, smart universitet

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMaxmudov Faxriddin Umarovich (2025). APPLICATION OF ARTIFICIAL INTELLIGENCE TOOLS AND THEIR MARKETING STRATEGIES IN DETERMINING THE TARGET AUDIENCE IN HIGHER EDUCATION INSTITUTIONS. Marketing, (7). https://doi.org/10.67668/mj/2025iss7/350
GOST (OAK)Maxmudov Faxriddin Umarovich APPLICATION OF ARTIFICIAL INTELLIGENCE TOOLS AND THEIR MARKETING STRATEGIES IN DETERMINING THE TARGET AUDIENCE IN HIGHER EDUCATION INSTITUTIONS // Marketing. – 2025. – № 7. – DOI: 10.67668/mj/2025iss7/350.
MLAMaxmudov Faxriddin Umarovich. “APPLICATION OF ARTIFICIAL INTELLIGENCE TOOLS AND THEIR MARKETING STRATEGIES IN DETERMINING THE TARGET AUDIENCE IN HIGHER EDUCATION INSTITUTIONS.” Marketing, (7), 2025. https://doi.org/10.67668/mj/2025iss7/350
ChicagoMaxmudov Faxriddin Umarovich. “APPLICATION OF ARTIFICIAL INTELLIGENCE TOOLS AND THEIR MARKETING STRATEGIES IN DETERMINING THE TARGET AUDIENCE IN HIGHER EDUCATION INSTITUTIONS.” Marketing, (7) (2025). https://doi.org/10.67668/mj/2025iss7/350
HarvardMaxmudov Faxriddin Umarovich (2025) ‘APPLICATION OF ARTIFICIAL INTELLIGENCE TOOLS AND THEIR MARKETING STRATEGIES IN DETERMINING THE TARGET AUDIENCE IN HIGHER EDUCATION INSTITUTIONS’, Marketing, (7). https://doi.org/10.67668/mj/2025iss7/350
BibTeX
@article{maxmudovfaxriddinumarovich2025,
  title = {APPLICATION OF ARTIFICIAL INTELLIGENCE TOOLS AND THEIR MARKETING STRATEGIES IN DETERMINING THE TARGET AUDIENCE IN HIGHER EDUCATION INSTITUTIONS},
  author = {Maxmudov Faxriddin Umarovich},
  journal = {Marketing},
  year = {2025},
  number = {7},
  doi = {10.67668/mj/2025iss7/350},
  url = {https://doi.org/10.67668/mj/2025iss7/350}
}

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