This study analyzes the integration of artificial intelligence technologies into the marketing strategies of higher education institutions. The role of AI tools in optimizing university operations is revealed through user segmentation, recommendation syste ms, digital communication, and the “Smart University” model. Based on an international literature review, conceptual approaches are developed and a model of AI -based personalized marketing and strategic management is proposed.
| Mualliflar | Maxmudov Faxriddin Umarovich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-07-31 |
| Son | 7 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss7/350 |
DOI: 10.67668/mj/2025iss7/350 · Maqolaning asl sahifasi
artificial intelligence, higher education, digital marketing, segmentation, recommendation system, management, smart university, искусственный интеллект, высшее образование, цифровой маркетинг, сегментация, рекомендательная система, управление, умный университет, sun’iy intellekt, oliy ta’lim, raqamli marketing, segmentatsiya, tavsiya tizimi, boshqaruv, smart universitet
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