Innovation opportunities and development prospects of the application of artificial intelligence in the marketing of banking services

Maxamadjanov Akbar Maxamadaliyevich

Marketing · 2025-yil

Annotatsiya

The article explores the integration of artificial intelligence and digital technologies in banking marketing. The study highlights the role of machine learning, deep learning, RPA, and cloud technologies in improving banking services. Based on a conceptua l model, it demonstrates how data processing, customer segmentation, service personalization, and process automation enhance marketing efficiency. The findings confirm that these technologies strengthen banksʼ competitiveness, accelerate innovation, and su pport long -term customer relationships. 288

Maqola ma’lumotlari
MualliflarMaxamadjanov Akbar Maxamadaliyevich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-07-31
Son7
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss7/348
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss7/348 · Maqolaning asl sahifasi

Kalit so‘zlar

artificial intelligence, banking marketing, digital transformation, CLV, RPA, FinTech, cloud technologies, искусственный интеллект, банковский маркетинг, цифровая трансформация, CLV, RPA, FinTech, облачные технологии, sunʼiy intellekt, bank marketingi, raqamli transformatsiya, CLV, RPA, FinTech, bulut texnologiyalari

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMaxamadjanov Akbar Maxamadaliyevich (2025). INNOVATION OPPORTUNITIES AND DEVELOPMENT PROSPECTS OF THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE MARKETING OF BANKING SERVICES. Marketing, (7). https://doi.org/10.67668/mj/2025iss7/348
GOST (OAK)Maxamadjanov Akbar Maxamadaliyevich INNOVATION OPPORTUNITIES AND DEVELOPMENT PROSPECTS OF THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE MARKETING OF BANKING SERVICES // Marketing. – 2025. – № 7. – DOI: 10.67668/mj/2025iss7/348.
MLAMaxamadjanov Akbar Maxamadaliyevich. “INNOVATION OPPORTUNITIES AND DEVELOPMENT PROSPECTS OF THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE MARKETING OF BANKING SERVICES.” Marketing, (7), 2025. https://doi.org/10.67668/mj/2025iss7/348
ChicagoMaxamadjanov Akbar Maxamadaliyevich. “INNOVATION OPPORTUNITIES AND DEVELOPMENT PROSPECTS OF THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE MARKETING OF BANKING SERVICES.” Marketing, (7) (2025). https://doi.org/10.67668/mj/2025iss7/348
HarvardMaxamadjanov Akbar Maxamadaliyevich (2025) ‘INNOVATION OPPORTUNITIES AND DEVELOPMENT PROSPECTS OF THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE MARKETING OF BANKING SERVICES’, Marketing, (7). https://doi.org/10.67668/mj/2025iss7/348
BibTeX
@article{maxamadjanovakbarmaxamadaliyevich2025,
  title = {INNOVATION OPPORTUNITIES AND DEVELOPMENT PROSPECTS OF THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE MARKETING OF BANKING SERVICES},
  author = {Maxamadjanov Akbar Maxamadaliyevich},
  journal = {Marketing},
  year = {2025},
  number = {7},
  doi = {10.67668/mj/2025iss7/348},
  url = {https://doi.org/10.67668/mj/2025iss7/348}
}

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