214 This article analyzes the content of large -scale reforms aimed at improving the quality of education in higher education institutions. The study highlights the impact of improving the quality management system on the overall quality of education and the co mpetitiveness of institutions. It is emphasized that, in the process of developing quality management systems in modern higher education institutions, it is essential to view students as direct consumers of educational services. From this perspective, oppo rtunities for improving the quality of educational services through the enhancement of curricula and study plans, making necessary adjustments, anticipating emerging needs and demands, and integrating them into the educational process are examined. The art icle also scientifically demonstrates the adaptability of the quality management system to changes in the educational services market and its role in ensuring the competitiveness of higher education institutions.
| Mualliflar | Nazarova Fotima Xakimovna, Jonibekov Jasurbek Jonibekovich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-07-31 |
| Son | 7 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss7/353 |
DOI: 10.67668/mj/2025iss7/353 · Maqolaning asl sahifasi
education, quality, educational services market, competitiveness, quality management, consumer, medical education, образование, качество, рынок образовательных услуг, конкурентоспособность, менеджмент качества, потребитель, медицинское образование, taʼlim, sifat, taʼlim xizmat bozori, raqobatbardoshlik, sifat menejmenti, isteʼmolchi, tibbiy taʼlim
This article analyzes the current state and development prospects of green finance in the Republic of Uzbekistan as an essential financial mechanism for achieving sustainable development goals. The study evaluates the…
The purpose of this article is to develop a strategic plan to enhance the efficiency of logistics services in the Jizzakh Free Economic Zone (FEZ). The study presents an in-depth analysis of the current state and…
This article examines the institutional foundations for the formation of regional investment potential. Particular attention is given to key institutional factors, including regulatory environment, governance systems…
The article focuses on enhancing efficiency in Uzbekistanʼs e -commerce through the application of innovative reverse logistics models. The study discusses organizing reverse logistics based on a regionally adaptive…
The article covers the theory of consumer demand as an object of macroeconomic analysis and proves the limitations of its use in conducting marketing research.
This study analyzes the integration of artificial intelligence technologies into the marketing strategies of higher education institutions. The role of AI tools in optimizing university operations is revealed through…
This article empirically analyzes the impact of financial literacy levels on the capacity of farms in Uzbekistan to manage financial threats. A binary logistic regression model was applied to assess the key factors…
This article discusses the development of logistics services in material flow management in manufacturing enterprises, including methods of delivering material resources used in the production process, “pushing” and…
This article examines the current state and prospects of applying artificial intelligence (AI) technologies in digital marketing processes of higher education institutions in Uzbekistan. In October 2024, Uzbekistan…
The article explores the integration of artificial intelligence and digital technologies in banking marketing. The study highlights the role of machine learning, deep learning, RPA, and cloud technologies in improving…