Artificial intelligence in digital marketing in Uzbekistan higher education institutions

Sadikov Shoxrux Shuxratovich

Marketing · 2025-yil

Annotatsiya

This article examines the current state and prospects of applying artificial intelligence (AI) technologies in digital marketing processes of higher education institutions in Uzbekistan. In October 2024, Uzbekistan approved the Strategy for the Development of AI Technologies until 2030, and announced a project to train 5 million AI leaders by 2030. The number of internet users in the country has reached 29.5 million, and higher education coverage has increased to 43%. The study analyzes the opportunities an d challenges of implementing AI technologies in Uzbekistanʼs higher education institutions and develops practical recommendations.

Maqola ma’lumotlari
MualliflarSadikov Shoxrux Shuxratovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-07-31
Son7
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss7/358
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss7/358 · Maqolaning asl sahifasi

Kalit so‘zlar

artificial intelligence, digital marketing, higher education, Uzbekistan, digital transformation, chatbot, CRM, marketing automation. 353, искусственный интеллект, цифровой маркетинг, высшее образование, Узбекистан, цифровая трансформация, чатбот, CRM, автоматизация маркетинга, sunʼiy intellekt, raqamli marketing, oliy taʼlim, Oʻzbekiston, raqamli transformatsiya, chatbot, CRM, marketing avtomatlashtiruvi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASadikov Shoxrux Shuxratovich (2025). ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING IN UZBEKISTAN HIGHER EDUCATION INSTITUTIONS. Marketing, (7). https://doi.org/10.67668/mj/2025iss7/358
GOST (OAK)Sadikov Shoxrux Shuxratovich ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING IN UZBEKISTAN HIGHER EDUCATION INSTITUTIONS // Marketing. – 2025. – № 7. – DOI: 10.67668/mj/2025iss7/358.
MLASadikov Shoxrux Shuxratovich. “ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING IN UZBEKISTAN HIGHER EDUCATION INSTITUTIONS.” Marketing, (7), 2025. https://doi.org/10.67668/mj/2025iss7/358
ChicagoSadikov Shoxrux Shuxratovich. “ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING IN UZBEKISTAN HIGHER EDUCATION INSTITUTIONS.” Marketing, (7) (2025). https://doi.org/10.67668/mj/2025iss7/358
HarvardSadikov Shoxrux Shuxratovich (2025) ‘ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING IN UZBEKISTAN HIGHER EDUCATION INSTITUTIONS’, Marketing, (7). https://doi.org/10.67668/mj/2025iss7/358
BibTeX
@article{sadikovshoxruxshuxratovich2025,
  title = {ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING IN UZBEKISTAN HIGHER EDUCATION INSTITUTIONS},
  author = {Sadikov Shoxrux Shuxratovich},
  journal = {Marketing},
  year = {2025},
  number = {7},
  doi = {10.67668/mj/2025iss7/358},
  url = {https://doi.org/10.67668/mj/2025iss7/358}
}

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