Innovative approaches and integrated management methodology for the development of marketing activities in higher education institutions

Shamshiyeva Nargizaxon Nosirxoʻja qizi

Marketing · 2025-yil

Annotatsiya

The article explores innovative approaches to improving marketing activities in higher education institutions. The analysis identified the interrelation of project -based learning, digital technologies, communication strategies, international collaboration, and knowledge management, leading to the development of a conceptual model. The findings provide scientifically grounded recommendations for forming effective marketing strategies, strengthening university branding, and enhancing competitiveness.

Maqola ma’lumotlari
MualliflarShamshiyeva Nargizaxon Nosirxoʻja qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-07-31
Son7
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss7/362
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss7/362 · Maqolaning asl sahifasi

Kalit so‘zlar

higher education, marketing, innovative learning, digital technologies, international collaboration, brand image, высшее образование, маркетинг, инновационное обучение, цифровые технологии, международное сотрудничество, имидж бренда, oliy taʼlim, marketing, innovatsion taʼlim, raqamli texnologiyalar, xalqaro hamkorlik, brend imiji

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAShamshiyeva Nargizaxon Nosirxoʻja qizi (2025). INNOVATIVE APPROACHES AND INTEGRATED MANAGEMENT METHODOLOGY FOR THE DEVELOPMENT OF MARKETING ACTIVITIES IN HIGHER EDUCATION INSTITUTIONS. Marketing, (7). https://doi.org/10.67668/mj/2025iss7/362
GOST (OAK)Shamshiyeva Nargizaxon Nosirxoʻja qizi INNOVATIVE APPROACHES AND INTEGRATED MANAGEMENT METHODOLOGY FOR THE DEVELOPMENT OF MARKETING ACTIVITIES IN HIGHER EDUCATION INSTITUTIONS // Marketing. – 2025. – № 7. – DOI: 10.67668/mj/2025iss7/362.
MLAShamshiyeva Nargizaxon Nosirxoʻja qizi. “INNOVATIVE APPROACHES AND INTEGRATED MANAGEMENT METHODOLOGY FOR THE DEVELOPMENT OF MARKETING ACTIVITIES IN HIGHER EDUCATION INSTITUTIONS.” Marketing, (7), 2025. https://doi.org/10.67668/mj/2025iss7/362
ChicagoShamshiyeva Nargizaxon Nosirxoʻja qizi. “INNOVATIVE APPROACHES AND INTEGRATED MANAGEMENT METHODOLOGY FOR THE DEVELOPMENT OF MARKETING ACTIVITIES IN HIGHER EDUCATION INSTITUTIONS.” Marketing, (7) (2025). https://doi.org/10.67668/mj/2025iss7/362
HarvardShamshiyeva Nargizaxon Nosirxoʻja qizi (2025) ‘INNOVATIVE APPROACHES AND INTEGRATED MANAGEMENT METHODOLOGY FOR THE DEVELOPMENT OF MARKETING ACTIVITIES IN HIGHER EDUCATION INSTITUTIONS’, Marketing, (7). https://doi.org/10.67668/mj/2025iss7/362
BibTeX
@article{shamshiyevanargizaxonnosirxojaqizi2025,
  title = {INNOVATIVE APPROACHES AND INTEGRATED MANAGEMENT METHODOLOGY FOR THE DEVELOPMENT OF MARKETING ACTIVITIES IN HIGHER EDUCATION INSTITUTIONS},
  author = {Shamshiyeva Nargizaxon Nosirxoʻja qizi},
  journal = {Marketing},
  year = {2025},
  number = {7},
  doi = {10.67668/mj/2025iss7/362},
  url = {https://doi.org/10.67668/mj/2025iss7/362}
}

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