The article explores innovative approaches to improving marketing activities in higher education institutions. The analysis identified the interrelation of project -based learning, digital technologies, communication strategies, international collaboration, and knowledge management, leading to the development of a conceptual model. The findings provide scientifically grounded recommendations for forming effective marketing strategies, strengthening university branding, and enhancing competitiveness.
| Mualliflar | Shamshiyeva Nargizaxon Nosirxoʻja qizi |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-07-31 |
| Son | 7 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss7/362 |
DOI: 10.67668/mj/2025iss7/362 · Maqolaning asl sahifasi
higher education, marketing, innovative learning, digital technologies, international collaboration, brand image, высшее образование, маркетинг, инновационное обучение, цифровые технологии, международное сотрудничество, имидж бренда, oliy taʼlim, marketing, innovatsion taʼlim, raqamli texnologiyalar, xalqaro hamkorlik, brend imiji
This article discusses ways to form an effective management system using budgeting mechanisms in joint -stock companies. In addition, the article analyzes the integration of budgeting with strategic planning, control…
This article provides a comprehensive analysis of the concept of the “green” brand and its role in modern corporate strategies. In the context of global climate change, environmental security, limited natural resources…
The article provides an in -depth analysis of the concept of green economy, its relationship with sustainable development and its impact on socio -economic systems. The main focus is on global trends, international…
This article analyzes the importance of investments in ensuring the economic competitiveness of the Khorezm region, their structural structure, dynamics and key influencing factors. It also considers the possibilities…
The article explores the potential of advanced technologies for developing competitive intelligence systems in enterprises. The advantages of Attention -LSTM and transfer learning models in predicting customer behavior…
This article explores international practices in pilgrimage tourism and examines how they can be adapted to Uzbekistanʼs tourism development strategy. Successful models from Morocco, Indonesia, Turkey, Malaysia, and…
The article examines the legal foundations of establishing a compliance control system in commercial banks. It analyzes national and international approaches to combating corruption and reviews systemic measures…
This article examines the current state and prospects of applying artificial intelligence (AI) technologies in digital marketing processes of higher education institutions in Uzbekistan. In October 2024, Uzbekistan…
Business Process Outsourcing (BPO) refers to the practice of delegating logistics and supply chain -related functions to external providers. This article explores the concept of BPO, its objectives, practical…
This article empirically analyzes the impact of financial literacy levels on the capacity of farms in Uzbekistan to manage financial threats. A binary logistic regression model was applied to assess the key factors…