Oliy ta’lim muassasalarida marketing faoliyatini tashkil etishda ish beruvchilar bilan hamkorlik modelini takomillashtirish

Shamshiyeva Nargizaxon Nosirxo‘ja qizi

Меҳнат иқтисодиёти ва инсон капитали · 2026-yil

Annotatsiya

The article examines ways to improve the model of cooperation between higher education institutions and employers in organizing university marketing activities. The dynamics of the student population in the 2021/22–2025/26 academic years are analysed: enrolment grew from 808.4 thousand to 1,535.0 thousand, or by 89.9%, which intensified competition in the market for educational services and at the same time sharpened the problem of graduate employment (320 thousand graduates are expected in 2026). It is shown that, despite the growth of young people’s digital skills, the share of youth with programming skills is only 4.1%. The need to move from cooperation with employers in the form of isolated events to an integrated model covering strategic, operational, communication and monitoring levels is substantiated, and a system of key performance indicators for the model is proposed.

Maqola ma’lumotlari
MualliflarShamshiyeva Nargizaxon Nosirxo‘ja qizi
JurnalМеҳнат иқтисодиёти ва инсон капитали
NashriyotТДИУ
ISSN3030-3117
Nashr sanasi2026-10-29
Son1.
TilO‘zbek
Ilmiy sohaIqtisodiyot
DOI10.67668/lehc/voliss1-maxsus/493
Indeksga qo‘shilgan2026-10-29

DOI: 10.67668/lehc/voliss1-maxsus/493 · Maqolaning asl sahifasi

Kalit so‘zlar

ta’lim marketingi, oliy ta’lim muassasasi, ish beruvchi, mehnat bozori, dual ta’lim, karyera markazi, bitiruvchilar bandligi, “uchlik spiral” modeli, маркетинг образования, высшее образовательное учреждение, работодатель, рынок труда, дуальное образование, карьерный центр, трудоустройство выпускников, модель «тройной спирали», education marketing, higher education institution, employer, labour market, dual education, career centre, graduate employment, Triple Helix model

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAShamshiyeva Nargizaxon Nosirxo‘ja qizi (2026). OLIY TA’LIM MUASSASALARIDA MARKETING FAOLIYATINI TASHKIL ETISHDA ISH BERUVCHILAR BILAN HAMKORLIK MODELINI TAKOMILLASHTIRISH. Меҳнат иқтисодиёти ва инсон капитали, (1.). https://doi.org/10.67668/lehc/voliss1-maxsus/493
GOST (OAK)Shamshiyeva Nargizaxon Nosirxo‘ja qizi OLIY TA’LIM MUASSASALARIDA MARKETING FAOLIYATINI TASHKIL ETISHDA ISH BERUVCHILAR BILAN HAMKORLIK MODELINI TAKOMILLASHTIRISH // Меҳнат иқтисодиёти ва инсон капитали. – 2026. – № 1.. – DOI: 10.67668/lehc/voliss1-maxsus/493.
MLAShamshiyeva Nargizaxon Nosirxo‘ja qizi. “OLIY TA’LIM MUASSASALARIDA MARKETING FAOLIYATINI TASHKIL ETISHDA ISH BERUVCHILAR BILAN HAMKORLIK MODELINI TAKOMILLASHTIRISH.” Меҳнат иқтисодиёти ва инсон капитали, (1.), 2026. https://doi.org/10.67668/lehc/voliss1-maxsus/493
ChicagoShamshiyeva Nargizaxon Nosirxo‘ja qizi. “OLIY TA’LIM MUASSASALARIDA MARKETING FAOLIYATINI TASHKIL ETISHDA ISH BERUVCHILAR BILAN HAMKORLIK MODELINI TAKOMILLASHTIRISH.” Меҳнат иқтисодиёти ва инсон капитали, (1.) (2026). https://doi.org/10.67668/lehc/voliss1-maxsus/493
HarvardShamshiyeva Nargizaxon Nosirxo‘ja qizi (2026) ‘OLIY TA’LIM MUASSASALARIDA MARKETING FAOLIYATINI TASHKIL ETISHDA ISH BERUVCHILAR BILAN HAMKORLIK MODELINI TAKOMILLASHTIRISH’, Меҳнат иқтисодиёти ва инсон капитали, (1.). https://doi.org/10.67668/lehc/voliss1-maxsus/493
BibTeX
@article{shamshiyevanargizaxonnosirxojaqizi2026,
  title = {OLIY TA’LIM MUASSASALARIDA MARKETING FAOLIYATINI TASHKIL ETISHDA ISH BERUVCHILAR BILAN HAMKORLIK MODELINI TAKOMILLASHTIRISH},
  author = {Shamshiyeva Nargizaxon Nosirxo‘ja qizi},
  journal = {Меҳнат иқтисодиёти ва инсон капитали},
  year = {2026},
  number = {1.},
  doi = {10.67668/lehc/voliss1-maxsus/493},
  url = {https://doi.org/10.67668/lehc/voliss1-maxsus/493}
}

Boshqa maqola uchun iqtibos tayyorlash

Меҳнат иқтисодиёти ва инсон капитали jurnalidan boshqa maqolalar

Меҳнат иқтисодиёти ва инсон капитали — barcha maqolalar · 2026-yil arxivi

Shamshiyeva Nargizaxon Nosirxo‘ja qizi — boshqa maqolalari

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari