"Green" branding trends in ecomarketing strategy of companies

Sa’dulloyev Habibullo Ibodullo o‘g‘li, “Proactive Marketing Agentligi” ta’sischisi

Marketing · 2025-yil

Annotatsiya

This article provides a comprehensive analysis of the concept of the “green” brand and its role in modern corporate strategies. In the context of global climate change, environmental security, limited natural resources, and growing demand for sustainable consumption, “green” brands are viewed not only as a marketing tool but also as a strategic factor for the ecological, social, and economic sustainable development of businesses. The environmental policy and regulatory framework adopted in the Republic of U zbekistan play a significant role in accelerating the transition to a “green” economy. Based on international literature, statistical data, and local scholarly approaches, the article examines the theoretical and practical aspects of “green” brand strategi es and their impact on market performance. In particular, it highlights that combining functional and emotional positioning helps strengthen brand perception. Furthermore, consumer behavior, investor pressure, ESG criteria, and technological innovations ar e assessed as key drivers of “green” brand strategies.

Maqola ma’lumotlari
MualliflarSa’dulloyev Habibullo Ibodullo o‘g‘li, “Proactive Marketing Agentligi” ta’sischisi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-07-31
Son7
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss7/361
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss7/361 · Maqolaning asl sahifasi

Kalit so‘zlar

“Green” brand, “green” economy, eco -marketing, eco -labeling, ESG, sustainable development, brand strategy, corporate social responsibility, carbon footprint, environmental policy, consumer behavior, functional positioning, emotional positioning, «Зелёный» бренд, «зелёная» экономика, эко -маркетинг, экологическая маркировка, ESG, устойчивое развитие, стратегия бренда, 14 корпоративная социальная ответственность, углеродный след, экологическая политика, поведение потребителей, функциональное позиционирование, эмоциональное позиционирование, “yashil” brend, “yashil” iqtisodiyot, eko -marketing, ekologik markirovka, ESG, barqaror rivojlanish, brend strategiyasi, korporativ ijtimoiy mas’uliyat, uglerod izi, ekologik siyosat, iste’molchi xulq -atvori, funksional joylashtirish, hissiy joylashtirish

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASa’dulloyev Habibullo Ibodullo o‘g‘li, & “Proactive Marketing Agentligi” ta’sischisi (2025). "GREEN" BRANDING TRENDS IN ECOMARKETING STRATEGY OF COMPANIES. Marketing, (7). https://doi.org/10.67668/mj/2025iss7/361
GOST (OAK)Sa’dulloyev Habibullo Ibodullo o‘g‘li, “Proactive Marketing Agentligi” ta’sischisi "GREEN" BRANDING TRENDS IN ECOMARKETING STRATEGY OF COMPANIES // Marketing. – 2025. – № 7. – DOI: 10.67668/mj/2025iss7/361.
MLASa’dulloyev Habibullo Ibodullo o‘g‘li, and “Proactive Marketing Agentligi” ta’sischisi. “"GREEN" BRANDING TRENDS IN ECOMARKETING STRATEGY OF COMPANIES.” Marketing, (7), 2025. https://doi.org/10.67668/mj/2025iss7/361
ChicagoSa’dulloyev Habibullo Ibodullo o‘g‘li, and “Proactive Marketing Agentligi” ta’sischisi. “"GREEN" BRANDING TRENDS IN ECOMARKETING STRATEGY OF COMPANIES.” Marketing, (7) (2025). https://doi.org/10.67668/mj/2025iss7/361
HarvardSa’dulloyev Habibullo Ibodullo o‘g‘li, and “Proactive Marketing Agentligi” ta’sischisi (2025) ‘"GREEN" BRANDING TRENDS IN ECOMARKETING STRATEGY OF COMPANIES’, Marketing, (7). https://doi.org/10.67668/mj/2025iss7/361
BibTeX
@article{sadulloyevhabibulloibodulloogli2025,
  title = {"GREEN" BRANDING TRENDS IN ECOMARKETING STRATEGY OF COMPANIES},
  author = {Sa’dulloyev Habibullo Ibodullo o‘g‘li and “Proactive Marketing Agentligi” ta’sischisi},
  journal = {Marketing},
  year = {2025},
  number = {7},
  doi = {10.67668/mj/2025iss7/361},
  url = {https://doi.org/10.67668/mj/2025iss7/361}
}

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