Status and development vectors of marketing processes in cereal production enterprises

Kurbanova Dildora Abduraxmanovna

Marketing · 2025-yil

Annotatsiya

This article analyzes the current state of marketing processes and development prospects at grain products manufacturing enterprises. Within the scope of the research, modern marketing strategies, digital marketing tools, market segmentation, and branding directions have been studied. The article reviews the application of Customer Relationship Management (CRM), digital transformation, and omnikanal marketing in the grain processing industry. Research results show that an integrated marketing strategy allow s increasing market share by 15 -25% and improving customer loyalty by 30-40%. № 1 501

Maqola ma’lumotlari
MualliflarKurbanova Dildora Abduraxmanovna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-12-25
Son12
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss12/219
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss12/219 · Maqolaning asl sahifasi

Kalit so‘zlar

grain products, marketing strategy, digital marketing, branding, market segmentation, CRM, customer loyalty, omnikanal marketing, зерновые продукты, маркетинговая стратегия, цифровой маркетинг, брендинг, сегментация рынка, CRM, лояльность клиентов, омниканальный маркетинг, don mahsulotlari, marketing strategiyasi, raqamli marketing, brendlash, bozor segmentatsiyasi, CRM, mijozlar sadoqati, omnikanal marketing

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAKurbanova Dildora Abduraxmanovna (2025). STATUS AND DEVELOPMENT VECTORS OF MARKETING PROCESSES IN CEREAL PRODUCTION ENTERPRISES. Marketing, (12). https://doi.org/10.67668/mj/2025iss12/219
GOST (OAK)Kurbanova Dildora Abduraxmanovna STATUS AND DEVELOPMENT VECTORS OF MARKETING PROCESSES IN CEREAL PRODUCTION ENTERPRISES // Marketing. – 2025. – № 12. – DOI: 10.67668/mj/2025iss12/219.
MLAKurbanova Dildora Abduraxmanovna. “STATUS AND DEVELOPMENT VECTORS OF MARKETING PROCESSES IN CEREAL PRODUCTION ENTERPRISES.” Marketing, (12), 2025. https://doi.org/10.67668/mj/2025iss12/219
ChicagoKurbanova Dildora Abduraxmanovna. “STATUS AND DEVELOPMENT VECTORS OF MARKETING PROCESSES IN CEREAL PRODUCTION ENTERPRISES.” Marketing, (12) (2025). https://doi.org/10.67668/mj/2025iss12/219
HarvardKurbanova Dildora Abduraxmanovna (2025) ‘STATUS AND DEVELOPMENT VECTORS OF MARKETING PROCESSES IN CEREAL PRODUCTION ENTERPRISES’, Marketing, (12). https://doi.org/10.67668/mj/2025iss12/219
BibTeX
@article{kurbanovadildoraabduraxmanovna2025,
  title = {STATUS AND DEVELOPMENT VECTORS OF MARKETING PROCESSES IN CEREAL PRODUCTION ENTERPRISES},
  author = {Kurbanova Dildora Abduraxmanovna},
  journal = {Marketing},
  year = {2025},
  number = {12},
  doi = {10.67668/mj/2025iss12/219},
  url = {https://doi.org/10.67668/mj/2025iss12/219}
}

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