INCREASING ENTERPRISE COMPETITIVENESS THROUGH EFFECTIVE HUMAN CAPITAL MANAGEMENT

Ochilov Akram Odilovich, Xasanova Aziza Ikromovna

Marketing · 2025-yil

Annotatsiya

This study is devoted to examining ways to enhance enterprise competitiveness through effective human capital management . The paper analyzes the essence of human capital , mechanisms for its assessment and development , as well as their impact on enterprise performance . The research highlights the main directions of human capital management , including employee potential assessment , skills development , and the improvement of motivation and incentive systems . Based on the obtained results , practical recommendations are proposed to increase labor productivity , strengthen innovative activity , and enhance enterprise competitiveness . The findings of the study are relevant for managerial practice and academic research .

Maqola ma’lumotlari
MualliflarOchilov Akram Odilovich, Xasanova Aziza Ikromovna
JurnalMarketing
Nashr sanasi2025-10-31
Son10
TilO‘zbek
DOI10.67668/mj/2025iss10/37

Kalit so‘zlar

human capital, human capital management, enterprise competitiveness, human resource potential, labor productivity, motivation and incentives, skills development, management efficiency, человеческий капитал, управление человеческим капиталом, конкурентоспособность предприятия, кадровый потенциал, производительность труда, мотивация и стимулирование, повышение квалификации, эффективность управления № 10-SON OKTA BR, 2025 -YIL 654, inson kapitali, inson kapitalini boshqarish, korxona raqobatbardoshligi, kadrlar salohiyati, mehnat unumdorligi, motivatsiya va ragʻbatlantirish, malaka oshirish, boshqaruv samaradorligi

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