The Marketing Journal is included in the list of scientific publications recommended for publishing the main scientific results of dissertations by the decision of the Higher Attestation Commission procedure committee dated 03.10.2024 No. 10/2 and by the decision of the Higher Attestation Commission Presidium dated 04.10.2024 No. 362/5.
| Nashriyot | Тошкент давлат иқтисодиёт университети |
|---|---|
| Shahar | Toshkent |
| ISSN | 3060-4621 |
| Tashkil etilgan | 2024 |
| Nashr davriyligi | Oyiga 1 marta (yiliga 12 son) |
| Maqolalar soni | 1870 |
| OAK holati | Ro‘yxatda |
The article explores innovative approaches to improving marketing activities in higher education institutions. The analysis identified the interrelation of project -based learning, digital technologies, communication…
This article provides a comprehensive analysis of the concept of the “green” brand and its role in modern corporate strategies. In the context of global climate change, environmental security, limited natural resources…
This article analyzes the importance of investments in ensuring the economic competitiveness of the Khorezm region, their structural structure, dynamics and key influencing factors. It also considers the possibilities…
This article explores international practices in pilgrimage tourism and examines how they can be adapted to Uzbekistanʼs tourism development strategy. Successful models from Morocco, Indonesia, Turkey, Malaysia, and…
This article examines the current state and prospects of applying artificial intelligence (AI) technologies in digital marketing processes of higher education institutions in Uzbekistan. In October 2024, Uzbekistan…
This article empirically analyzes the impact of financial literacy levels on the capacity of farms in Uzbekistan to manage financial threats. A binary logistic regression model was applied to assess the key factors…
The article covers the theory of consumer demand as an object of macroeconomic analysis and proves the limitations of its use in conducting marketing research.
This article examines the institutional foundations for the formation of regional investment potential. Particular attention is given to key institutional factors, including regulatory environment, governance systems…
This article analyzes the current state and development prospects of green finance in the Republic of Uzbekistan as an essential financial mechanism for achieving sustainable development goals. The study evaluates the…
214 This article analyzes the content of large -scale reforms aimed at improving the quality of education in higher education institutions. The study highlights the impact of improving the quality management system on…
The purpose of this article is to develop a strategic plan to enhance the efficiency of logistics services in the Jizzakh Free Economic Zone (FEZ). The study presents an in-depth analysis of the current state and…
The article focuses on enhancing efficiency in Uzbekistanʼs e -commerce through the application of innovative reverse logistics models. The study discusses organizing reverse logistics based on a regionally adaptive…
This study analyzes the integration of artificial intelligence technologies into the marketing strategies of higher education institutions. The role of AI tools in optimizing university operations is revealed through…
This article discusses the development of logistics services in material flow management in manufacturing enterprises, including methods of delivering material resources used in the production process, “pushing” and…
The article explores the integration of artificial intelligence and digital technologies in banking marketing. The study highlights the role of machine learning, deep learning, RPA, and cloud technologies in improving…
336 This article examines the pressing issues of developing transport and logistics infrastructure within the customs system, particularly focusing on ensuring the safety and efficiency of cargo transportation through…
В статье анализируются факторы, определяющие уровень развития региональной социально -экономической системы, в том числе обеспечение взаимозависимости и взаимодополняемости эффективности и качества в региональной…
This article analyzes the importance of applying digital technologies in the fields of medical education and healthcare educational institutions, as well as their role in organizing the educational process in an…
The article examines the role of commercial banks in financing small businesses through factoring services. Based on international experience, digital technology integration, and innovative approaches, the advantages of…
“Green” industrial policy is one of the directions of modern state policy, formed based on the requirements of todayʼs global climate change and sustainable economic development. It is aimed at minimizing the negative…
This article analyzes methodological approaches to modeling the process of enhancing investment activity in the region. It examines the impact of increased investment activity on the sustainable economic development of…
This article presents an in -depth analysis of the dynamics of the industrial structure in the Khorezm region, identifying key sectors based on observed changes. A regression analysis was conducted to assess the impact…
В статье проанализированы существующие проблемы на рынке автотранспортных услуг Республики Узбекистан, в частности в сфере транспортно -экспедиционных услуг. Для их решения уделено особое внимание разработке концепции…
This article examines the necessity of implementing quality management systems in Uzbekistan’s agro -industrial chains based on international experience, scientific approaches, and the PESTEL analysis model. It analyzes…
In this article, the essence of halal standards is analyzed, the requirements established for it are studied on a scientific basis, and important socio -economic concepts are described by the author. Also, international…
This article explores the development processes of the tourism sector in regions of the Republic of Uzbekistan with high investment attractiveness. Using the examples of Tashkent city, Samarkand, Bukhara, Khorezm…
In this аrticlе, thе issuе оf impr оving th е оrgаnizаtiоnаl аnd еcоnоmic mеchаnisms оf mаnаgеmеnt оf high еr еducаtiоnаl instituti оns is аnаlyzеd in а thеоrеticаl аnd pr аcticаl wаy. Th е ехisting m аnаgеmеnt mоdеls…
This article explores the role and importance of international marketing strategy in increasing export volumes in the automotive industry. It analyzes the current state of the global automotive market, regional…
The study analyzes studentsʼ opinions during the digital transformation of higher education institutions using Big Data technologies. Data were collected from online platforms, social networks, and surveys. Sentiment…
This paper outlines a strategic roadmap to elevate India –Uzbekistan trade and investment ties from a cooperative to a synergistic alliance. Drawing on institutional reports, bilateral data, and regional trends, it…
This article examines the concept of financial literacy, its significance, methods of development, and strategies for achieving financial independence. In particular, it explores the challenges students face in…
The article examines economic security in the formation and development of clusters of the manufacturing industry. Clusters are an association of interconnected enterprises, scientific institutions and infrastructure…
. The article analyzes the integration of the circular economy in China, which will define new challenges in relation to an effective sustainable development strategy focused on minimizing waste and maximizing the use…
In the context of the digital transformation of the economy, financial literacy issues are becoming particularly important. A lack of knowledge in the field of personal finance management, investment, and digital…
The article analyzes key challenges and prospects for developing innovation activities in higher education institutions, emphasizing the role of universities in scientific and technological progress. It examines…
This article examines the analysis of a production network using economic indicators as an effective tool for enterprise management. Key methods, including economic and mathematical modeling, comparative and cluster…
This study presents the results concerning the key issues of the organization and management of innovation activities in the healthcare system at the regional level. The main purpose of the work was to create and…
The development of the tourism industry is one of the strategic directions of the modern economy, and its socio -economic significance is increasing day by day. This article provides a scientific analysis of the…
this article describes the role of small business and private entrepreneurship in the national economy, its characteristics, factors affecting the development of the sector, the main innovative approaches to the…
In this article, the knowledge economy system affecting the sustainable economic development of our country is studied. The conditions in the formation of the knowledge economy in our country were analyzed and…
This article analyzes the significance of the digital transformation process in higher education institutions, particularly within the framework of the "University 4.0" model and changes in the education…
This article conducted research to improve the national classification system for hotels and similar accommodation facilities in Uzbekistan, and also developed relevant proposals and recommendations. A number of…
This article analyzes the socio -economic mechanisms of using digital marketing tools, particularly social media marketing, in higher education institutions. Social media platforms play a crucial role for universities…
This study analyzes the impact of population growth, environmental education, and consumption patterns on air pollution levels in Uzbekistan. An econometric model was developed using panel data from 2010 to 2023…
This article provides an empirical analysis of the impact of corporate governance on capital value . The study examines the effects of the proportion of independent directors, dividend policy, and state ownership on…
The article studies the role of the organization of market relations in the development of the field of science and its specific features. The strategic development opportunities of the field of science are based on the…
The article focuses on the importance of operating expenses and their composition in banking activities, emphasizes the main normative documents on accounting of banking activities and their content in regulation. The…
Cluster policy is a modern form of traditional industrial policy aimed at creating and disseminating innovative products, as well as enhancing the competitiveness of enterprises, regions, and the entire country . The…
This article examines the development trends of e -commerce in Uzbekistan. It analyzes the growth dynamics observed in the e -commerce sector, key influencing factors, and the support measures provided by the…
Programmatic advertising has transformed the digital marketing landscape by enabling automated, data -driven ad purchasing and optimization. This study examines the integration of programmatic advertising in the tourism…