The Marketing Journal is included in the list of scientific publications recommended for publishing the main scientific results of dissertations by the decision of the Higher Attestation Commission procedure committee dated 03.10.2024 No. 10/2 and by the decision of the Higher Attestation Commission Presidium dated 04.10.2024 No. 362/5.
| Nashriyot | Тошкент давлат иқтисодиёт университети |
|---|---|
| Shahar | Toshkent |
| ISSN | 3060-4621 |
| Tashkil etilgan | 2024 |
| Nashr davriyligi | Oyiga 1 marta (yiliga 12 son) |
| Ilmiy sohalari | Iqtisodiyot |
| OAK ixtisoslik kodi | 08.00.00 (Иқтисодиёт фанлари) |
| OAK qarori | №362/5, 4 октябрь 2024 |
| Jurnal turi | Миллий |
| OAK holati | Ro‘yxatda |
| Maqolalar indeksda | 2159 (2024–2026) |
| Ochiq kirish | Ha |
| Indekslash | Google Scholar |
Telegram orqali maqola yuborish
| Ixtisoslik | Soha | Qaror | Sana | Holati | Turi |
|---|---|---|---|---|---|
| 08.00.00 | Иқтисодиёт фанлари | №362/5 | 4 октябрь 2024 | Қўшилди | Миллий |
| E-pochta | info@marketingjournal.uz |
|---|---|
| E-pochta | otabek@marketingjournal.uz |
| Telefon | +998977838464 |
The article examines the issues of implementing a strategic approach and effective management systems in enterprises to maintain competitiveness and a stable position in the market in modern economic conditions, and the…
The article provides a scientific and empirical analysis of the prospects for enhancing export potential in the development of the regional economic system , using Surkhandarya region as a case study . The research…
This research investigates the stability of industrial and energy enterprises by analyzing internal and external factors that influence economic resilience. Applying a criteria -based approach, this study evaluates the…
This article describes the scientific and theoretical aspects of using the discounted cash flow method in assessing the capital value of a joint stock company. Also, the discounted cash flows method was used to assess…
This article examines the role and significance of innovative marketing strategies in the development of the service market in the Namangan region. The research analyzes the dynamics of service sector growth based on…
This article analyzes the formation and development trends of the e-commerce sector in the Republic of Uzbekistan, as well as the existing challenges and ways to overcome them. It also highlights the role and importance…
This article examines the application of artificial intelligence technologies in the field of marketing, their current state, and development trends. The main directions, opportunities, and existing threats of using…
At the modern stage of economic development , the high volatility and complexity of economic systems necessitate the deep integration of innovative approaches into management practices . This study provides a…
This article comprehensively studies the issues of human capital development and stimulation of creative abilities. The study analyzes innovative approaches used in different countries of the world, their performance…
This article examines the theoretical foundations of innovation development and the digital economy, as well as their role and interrelation in the modern economic environment. It analyzes the forms of innovation…
The formation of a national food brand plays a pivotal role in enhancing a country's competitiveness in the global food market while also contributing to the sustainable development of its agro -industrial sector. This…
This article analyzes the theoretical and practical foundations for the development of alternative types of tourism in Uzbekistan. Alongside traditional forms of tourism, the necessity of developing alternative…
In todayʼs highly competitive pharmaceutical market, building and maintaining strong customer relationships is more important than ever. With rapidly evolving pharmaceutical product needs and increasing demand for…
This article explores the ways to improve export marketing in the textile industry. It focuses on the impact of managerial capacity, digital technologies, environmental requirements, and global trade dynamics on export…
This article analyzes the factors influencing the development of marketing strategies and the enhancement of competitiveness among farming enterprises in the agricultural sector. The research focuses on essential…
This article analyzes marketing strategies that enhance product sales on digital marketplaces. The study applies the AIDA, SOSTAC, and STP models to examine how consumer behavior is influenced by visual presentation…
This article explores the development of Islamic financial services in Uzbekistan, examining the essence of the Islamic finance system, its historical evolution, and the application of Islamic financial instruments. The…
This article provides a systematic analysis of the nature, forms, and effectiveness of international cooperation in the field of financial security. In the context of growing global economic integration and increasing…
This article explores the development processes of the tourism sector in regions of the Republic of Uzbekistan with high investment attractiveness. Using the examples of Tashkent city, Samarkand, Bukhara, Khorezm…
This article analyzes the prospects of implementing digital transformation and Big Data technologies in Uzbekistanʼs meteorological service. It briefly reviews the history and development stages of meteorology and…
This scientific work analyzes the specific features of auditing cultural institutions. In particular, the financial, legal and social aspects of the activities of cultural institutions such as theaters are…
This article explores the theoretical foundations of dividend policy in commercial banks, emphasizing its alignment with evolving socio -economic conditions. It highlights the importance of managing credit risks…
This article presents insights into risk management practices aimed at protecting the assets of commercial banks, with a focus on their application in Uzbekistanʼs national economy. It highlights measures taken during…
This article examines the behavioral aspects of financial behavior among the population of Uzbekistan based on empirical research. Key factors influencing household financial decisions are identified, including…
The article examines the recognition criteria of biological assets and their classification. The approaches and opinions of economists and experts on issues of recognition and classification of biological assets are…
The article "Factors of Income Diversification in the Context of an Innovative Economy " analyzes the main factors influencing the diversification of population and regional incomes amid technological development and…
This article is devoted to the issues of increasing the efficiency of capital use in enterprises, and analyzes the role and importance of investment resources in ensuring the sustainable development of the national…
Maqolada kichik biznes va xususiy tadbirkorlikning barqaror rivojlanishiningmikroiqtisodiy asoslari tadqiq etilgan. Tadqiqotda kichik biznesning iqtisodiy o‘sish,bandlikni ta’minlash, ishlab chiqarish samaradorligini…
This article examines the analysis of general production indicators, increasing production volumes, product sales, distribution channels, complex industrial relations, satisfaction social needs for material and…
The article explores aromamarketing as an effective tool of sensory influence that contributes to the formation of emotional attachment to a brand. Theoretical foundations of aromamarketing are discussed, and the impact…
The article addresses issues of competitiveness of construction organizations, emphasizing its achievement through quality improvement. It highlights the assessment function in competitiveness management and proposes an…
The attraction of Chinese tourists to Uzbekistan is a strategically important objective for the development of the country's tourism sector. As a leading source of international tourism, China represents a significant…
This article explores the potential of applying “green brand” marketing strategies in Uzbekistanʼs fashion industry. It analyzes how ecological innovations in sewing and knitwear enterprises influence consumer behavior…
This article analyzes the current state of the waste recycling system in Uzbekistan, the existing problems, ways to eliminate them and the prospects for the introduction of modern technologies. While the country has…
This study focuses on examining the current state of renewable energy sources (RES) utilization in the Khorezm region and evaluating the role of innovations in their development. The region has identified significant…
Ensuring economic stability in the country is not only a matter of achieving sustainable growth rates, but also an important strategic task that ensures the continuous continuation of socio -economic development. This…
This article explores the theoretical and methodological foundations influencing the development of international franchises. It analyzes the global evolution of the franchise business model, as well as economic, legal…
The article analyzes the problems associated with training qualified personnel and service quality in the development of MICE (Meetings, Incentives, Conferences, Exhibitions) tourism in Uzbekistan. MICE tourism has…
This article analyzes the importance of competitiveness in the activities of insurance companies and its impact on the quality of insurance services and pricing. In addition, the influence of competitiveness on the…
This article systematizes internal and external factors influencing the development of the food industry. It examines the impact of innovations, labor market changes, shifts in consumer demand, resources, and…
В данной статье анализируется роль и значение транспортной инфраструктуры в развитии внутреннего туризма в Узбекистане. В разрезе территорий страны сопоставляются уровень транспортной инфраструктуры, туристский поток и…
The article examines the scientific foundations of industrial development in the context of the digital economy as a topical issue. In addition, the study is based on a review of existing studies and examples of…
This study presents a comprehensive analysis of regional socio -economic development in Uzbekistan from 2020 to 2024, with a particular focus on disparities between central and peripheral areas. Key indicators analyzed…
In modern economic conditions, the importance of innovative management methods and technological approaches for enterprises is increasing. The article examines theoretical and practical approaches to enhancing…
The article summarizes the main elements of the evaluation system for key performance indicators of food service enterprises and examines the role of such assessment. Special attention is given to the development of…
This article analyzes the modern global development trends in the electrical engineering industry. Specifically, it explores areas such as digital transformation, artificial intelligence, green energy systems, energy…
This article provides an in -depth analysis of the economic development level of small enterprises and microfirms in Uzbekistan based on statistical data and sample surveys. The study identifies the number, activity…
This article analyzes the role of corporate governance systems in enhancing the competitiveness of industrial enterprises and examines the key factors contributing to its effectiveness. Specifically, it explores…
The article explores the role and significance of artificial intelligence technologies in e-commerce . It provides a detailed analysis of the contribution of AI systems to enhancing customer experience , delivering…
The study examined the role of marketing strategies in enhancing the export potential of cotton -textile clusters. It was identified that to improve export performance under increasing global competition, actions such…
Ha. Marketing O‘zbekiston Oliy attestatsiya komissiyasi (OAK) ro‘yxatidagi ilmiy jurnal — 362/5-sonli qaror (4 октябрь 2024), ixtisoslik: 08.00.00 Иқтисодиёт фанлари.
ISSN 3060-4621.
Тошкент давлат иқтисодиёт университети (Toshkent).
Sohalar: Iqtisodiyot.
Maqola jurnalning rasmiy sayti orqali topshiriladi: https://marketingjournal.uz/index.php/mj/en. E-pochta: info@marketingjournal.uz, otabek@marketingjournal.uz.