This article explores the role and importance of international marketing strategy in increasing export volumes in the automotive industry. It analyzes the current state of the global automotive market, regional production dynamics, and the international market entry strategies of leading automakers. The study identifies the impact of product, pricing, distribution, and promotion strategies on export efficiency. Additionally, the modern relevance of localization and digital marketing tools is highlighted.
| Mualliflar | Akramov Tohir Abdirahmonovich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-07-31 |
| Son | 7 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss7/334 |
DOI: 10.67668/mj/2025iss7/334 · Maqolaning asl sahifasi
automotive industry, export, international marketing, marketing strategy, localization, digital marketing, global market, автомобильная промышленность, экспорт, международный маркетинг, маркетинговая стратегия, локализация, цифровой маркетинг, глобальный рынок, avtomobil sanoati, eksport, xalqaro marketing, marketing strategiyasi, lokalizatsiya, raqamli marketing, global bozor
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