The study analyzes studentsʼ opinions during the digital transformation of higher education institutions using Big Data technologies. Data were collected from online platforms, social networks, and surveys. Sentiment analysis, topic modeling, and SWOT anal ysis were applied to identify key challenges and opportunities. The findings provide a basis for improving digital services, enhancing student satisfaction, and optimizing marketing strategies for universities.
| Mualliflar | Akbarov Nodir Gafurovich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-07-31 |
| Son | 7 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss7/333 |
DOI: 10.67668/mj/2025iss7/333 · Maqolaning asl sahifasi
digital transformation, Big Data, sentiment analysis, topic modeling, SWOT analysis, higher education, цифровая трансформация, Big Data, анализ тональности, тематическое моделирование, SWOT -анализ, высшее образование, raqamli transformatsiya, Big Data, sentiment tahlili, mavzu modellashtirish, SWOT tahlili, oliy taʼlim
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