Analysis of student opinions and optimization of marketing strategy based on big data technologies in the process of digitalization of higher education institutions

Akbarov Nodir Gafurovich

Marketing · 2025-yil

Annotatsiya

The study analyzes studentsʼ opinions during the digital transformation of higher education institutions using Big Data technologies. Data were collected from online platforms, social networks, and surveys. Sentiment analysis, topic modeling, and SWOT anal ysis were applied to identify key challenges and opportunities. The findings provide a basis for improving digital services, enhancing student satisfaction, and optimizing marketing strategies for universities.

Maqola ma’lumotlari
MualliflarAkbarov Nodir Gafurovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-07-31
Son7
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss7/333
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss7/333 · Maqolaning asl sahifasi

Kalit so‘zlar

digital transformation, Big Data, sentiment analysis, topic modeling, SWOT analysis, higher education, цифровая трансформация, Big Data, анализ тональности, тематическое моделирование, SWOT -анализ, высшее образование, raqamli transformatsiya, Big Data, sentiment tahlili, mavzu modellashtirish, SWOT tahlili, oliy taʼlim

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAkbarov Nodir Gafurovich (2025). ANALYSIS OF STUDENT OPINIONS AND OPTIMIZATION OF MARKETING STRATEGY BASED ON BIG DATA TECHNOLOGIES IN THE PROCESS OF DIGITALIZATION OF HIGHER EDUCATION INSTITUTIONS. Marketing, (7). https://doi.org/10.67668/mj/2025iss7/333
GOST (OAK)Akbarov Nodir Gafurovich ANALYSIS OF STUDENT OPINIONS AND OPTIMIZATION OF MARKETING STRATEGY BASED ON BIG DATA TECHNOLOGIES IN THE PROCESS OF DIGITALIZATION OF HIGHER EDUCATION INSTITUTIONS // Marketing. – 2025. – № 7. – DOI: 10.67668/mj/2025iss7/333.
MLAAkbarov Nodir Gafurovich. “ANALYSIS OF STUDENT OPINIONS AND OPTIMIZATION OF MARKETING STRATEGY BASED ON BIG DATA TECHNOLOGIES IN THE PROCESS OF DIGITALIZATION OF HIGHER EDUCATION INSTITUTIONS.” Marketing, (7), 2025. https://doi.org/10.67668/mj/2025iss7/333
ChicagoAkbarov Nodir Gafurovich. “ANALYSIS OF STUDENT OPINIONS AND OPTIMIZATION OF MARKETING STRATEGY BASED ON BIG DATA TECHNOLOGIES IN THE PROCESS OF DIGITALIZATION OF HIGHER EDUCATION INSTITUTIONS.” Marketing, (7) (2025). https://doi.org/10.67668/mj/2025iss7/333
HarvardAkbarov Nodir Gafurovich (2025) ‘ANALYSIS OF STUDENT OPINIONS AND OPTIMIZATION OF MARKETING STRATEGY BASED ON BIG DATA TECHNOLOGIES IN THE PROCESS OF DIGITALIZATION OF HIGHER EDUCATION INSTITUTIONS’, Marketing, (7). https://doi.org/10.67668/mj/2025iss7/333
BibTeX
@article{akbarovnodirgafurovich2025,
  title = {ANALYSIS OF STUDENT OPINIONS AND OPTIMIZATION OF MARKETING STRATEGY BASED ON BIG DATA TECHNOLOGIES IN THE PROCESS OF DIGITALIZATION OF HIGHER EDUCATION INSTITUTIONS},
  author = {Akbarov Nodir Gafurovich},
  journal = {Marketing},
  year = {2025},
  number = {7},
  doi = {10.67668/mj/2025iss7/333},
  url = {https://doi.org/10.67668/mj/2025iss7/333}
}

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