Digital transformation in higher education through artificial intelligence: challenges and opportunities

Radjabov Bunyod Abdukhalilovich

Marketing · 2025-yil

Annotatsiya

The integration of Artificial Intelligence (AI) in higher education is rapidly reshaping learning environments and administrative processes, driven by the need for institutions to enhance student learning experiences, improve operational efficiency, and adapt to changing societal demands. This study examines both the opportunities and challenges associated with AI implementation in higher education institutions (HEIs), drawing on a qualitative analysis of relevant literature and case studies from various countries, including the United States, Europe, and Australia. Through a thick description of the associated phenomena, this article elucidates the multifaceted role of AI in transforming higher education and posits that while significant challenges must be addressed, the potential for enhanced learning experiences and operational efficiencies presents a compelling case for AI adoption.

Maqola ma’lumotlari
MualliflarRadjabov Bunyod Abdukhalilovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-06-30
Son1
Betlar490-499
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss1/1275
Indeksga qo‘shilgan2026-08-26

DOI: 10.67668/mj/2025iss1/1275 · Maqolaning asl sahifasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APARadjabov Bunyod Abdukhalilovich (2025). DIGITAL TRANSFORMATION IN HIGHER EDUCATION THROUGH ARTIFICIAL INTELLIGENCE: CHALLENGES AND OPPORTUNITIES. Marketing, (1), 490-499. https://doi.org/10.67668/mj/2025iss1/1275
GOST (OAK)Radjabov Bunyod Abdukhalilovich DIGITAL TRANSFORMATION IN HIGHER EDUCATION THROUGH ARTIFICIAL INTELLIGENCE: CHALLENGES AND OPPORTUNITIES // Marketing. – 2025. – № 1. – P. 490-499. – DOI: 10.67668/mj/2025iss1/1275.
MLARadjabov Bunyod Abdukhalilovich. “DIGITAL TRANSFORMATION IN HIGHER EDUCATION THROUGH ARTIFICIAL INTELLIGENCE: CHALLENGES AND OPPORTUNITIES.” Marketing, (1), 490-499, 2025. https://doi.org/10.67668/mj/2025iss1/1275
ChicagoRadjabov Bunyod Abdukhalilovich. “DIGITAL TRANSFORMATION IN HIGHER EDUCATION THROUGH ARTIFICIAL INTELLIGENCE: CHALLENGES AND OPPORTUNITIES.” Marketing, (1), 490-499 (2025). https://doi.org/10.67668/mj/2025iss1/1275
HarvardRadjabov Bunyod Abdukhalilovich (2025) ‘DIGITAL TRANSFORMATION IN HIGHER EDUCATION THROUGH ARTIFICIAL INTELLIGENCE: CHALLENGES AND OPPORTUNITIES’, Marketing, (1), 490-499. https://doi.org/10.67668/mj/2025iss1/1275
BibTeX
@article{radjabovbunyodabdukhalilovich2025,
  title = {DIGITAL TRANSFORMATION IN HIGHER EDUCATION THROUGH ARTIFICIAL INTELLIGENCE: CHALLENGES AND OPPORTUNITIES},
  author = {Radjabov Bunyod Abdukhalilovich},
  journal = {Marketing},
  year = {2025},
  number = {1},
  pages = {490-499},
  doi = {10.67668/mj/2025iss1/1275},
  url = {https://doi.org/10.67668/mj/2025iss1/1275}
}

Boshqa maqola uchun iqtibos tayyorlash

Marketing jurnalidan boshqa maqolalar

Marketing — barcha maqolalar · 2025-yil arxivi

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari