Neuromarketing combined by neuroeconomics and digital marketing in case of online ads

Boltaeva Zinora Mirdjonovna

Marketing · 2025-yil

Annotatsiya

By examining how internet ads affect brain activity, the nexus of neuroeconomics and digital marketing has completely changed our knowledge of consumer behavior. With an emphasis on the cognitive and affective reactions to online advertisements, this study investigates the application of neuroeconomic concepts in digital marketing. This study investigates the brain processes behind consumer decision-making using neuroimaging methods including fMRI and EEG. The results show that tailored and emotionally charged advertisements greatly increase purchase intent, engagement, and memory recall. For the best customer involvement, the study emphasizes how crucial it is to include neuroeconomic insights into digital marketing strategy.

Maqola ma’lumotlari
MualliflarBoltaeva Zinora Mirdjonovna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-06-30
Son1
Betlar449-455
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss1/1271
Indeksga qo‘shilgan2026-08-26

DOI: 10.67668/mj/2025iss1/1271 · Maqolaning asl sahifasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APABoltaeva Zinora Mirdjonovna (2025). NEUROMARKETING COMBINED BY NEUROECONOMICS AND DIGITAL MARKETING IN CASE OF ONLINE ADS. Marketing, (1), 449-455. https://doi.org/10.67668/mj/2025iss1/1271
GOST (OAK)Boltaeva Zinora Mirdjonovna NEUROMARKETING COMBINED BY NEUROECONOMICS AND DIGITAL MARKETING IN CASE OF ONLINE ADS // Marketing. – 2025. – № 1. – P. 449-455. – DOI: 10.67668/mj/2025iss1/1271.
MLABoltaeva Zinora Mirdjonovna. “NEUROMARKETING COMBINED BY NEUROECONOMICS AND DIGITAL MARKETING IN CASE OF ONLINE ADS.” Marketing, (1), 449-455, 2025. https://doi.org/10.67668/mj/2025iss1/1271
ChicagoBoltaeva Zinora Mirdjonovna. “NEUROMARKETING COMBINED BY NEUROECONOMICS AND DIGITAL MARKETING IN CASE OF ONLINE ADS.” Marketing, (1), 449-455 (2025). https://doi.org/10.67668/mj/2025iss1/1271
HarvardBoltaeva Zinora Mirdjonovna (2025) ‘NEUROMARKETING COMBINED BY NEUROECONOMICS AND DIGITAL MARKETING IN CASE OF ONLINE ADS’, Marketing, (1), 449-455. https://doi.org/10.67668/mj/2025iss1/1271
BibTeX
@article{boltaevazinoramirdjonovna2025,
  title = {NEUROMARKETING COMBINED BY NEUROECONOMICS AND DIGITAL MARKETING IN CASE OF ONLINE ADS},
  author = {Boltaeva Zinora Mirdjonovna},
  journal = {Marketing},
  year = {2025},
  number = {1},
  pages = {449-455},
  doi = {10.67668/mj/2025iss1/1271},
  url = {https://doi.org/10.67668/mj/2025iss1/1271}
}

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