The Marketing Journal is included in the list of scientific publications recommended for publishing the main scientific results of dissertations by the decision of the Higher Attestation Commission procedure committee dated 03.10.2024 No. 10/2 and by the decision of the Higher Attestation Commission Presidium dated 04.10.2024 No. 362/5.
| Nashriyot | Тошкент давлат иқтисодиёт университети |
|---|---|
| Shahar | Toshkent |
| ISSN | 3060-4621 |
| Tashkil etilgan | 2024 |
| Nashr davriyligi | Oyiga 1 marta (yiliga 12 son) |
| Ilmiy sohalari | Iqtisodiyot |
| OAK ixtisoslik kodi | 08.00.00 (Иқтисодиёт фанлари) |
| OAK qarori | №362/5, 4 октябрь 2024 |
| Jurnal turi | Миллий |
| OAK holati | Ro‘yxatda |
| Maqolalar indeksda | 2159 (2024–2026) |
| Ochiq kirish | Ha |
| Indekslash | Google Scholar |
Telegram orqali maqola yuborish
| Ixtisoslik | Soha | Qaror | Sana | Holati | Turi |
|---|---|---|---|---|---|
| 08.00.00 | Иқтисодиёт фанлари | №362/5 | 4 октябрь 2024 | Қўшилди | Миллий |
| E-pochta | info@marketingjournal.uz |
|---|---|
| E-pochta | otabek@marketingjournal.uz |
| Telefon | +998977838464 |
This article analyzes the factors affecting the mortgage market of Uzbekistan. It also highlights the economic essence and necessity of the “Escrow” system in the mortgage market. The article studies the experience of…
The article explores the issues of ensuring economic security in the process of forming and developing industrial clusters. The relevance of the cluster approach as a tool for enhancing the competitiveness and…
This article explores various marketing strategies aimed at enhancing the competitiveness of enterprises. Approaches such as differentiation, price competition, focus strategy, innovative marketing, and partnership are…
This article examines the role of marketing research as a key tool in shaping the customer strategy of commercial banks. The necessity of in-depth analysis of customer needs, preferences, and behavior is substantiated…
This article examines international experience in the development of clustering. It analyzes cluster development models employed in various countries and their impact on enhancing the competitiveness of different…
This article analyzes the concept of eco -marketing strategies in the retail sector. In particular, it examines areas such as sustainable sourcing, eco -friendly branding, and green operations. Furthermore, the economic…
The study analyzes the role of marketing strategies in increasing Uzbekistanʼs food product exports. Based on statistical and digital marketing analyses, an export volume forecast for 2025 –2027 has been developed…
This article explores the international marketing strategies of the multinational corporation Apple, analyzing their role in achieving global market success. It emphasizes key approaches such as product differentiation…
This article examines the current state and development prospects of the profession of guide -interpreters in Uzbekistan. It explores the essential role of guide - interpreters in the tourism sector as cultural…
This article analyzes the use of digital technologies in the higher education system and their impact on the educational process. Ways to improve digital infrastructure, improve teachersʼ skills, and effectively use…
This article examines the system of the knowledge economy, which affects the sustainable economic development of our country. The conditions for the formation of the knowledge economy in our country are analyzed and…
The agricultural sector is of great importance in ensuring the sustainable growth of the national economy based on the socio -economic development of the regions. In particular, agrologistics centers are being…
This article highlights the scientific and theoretical foundations of developing industrial enterprises based on innovative technologies. In the context of intensifying global competition and the growing impact of…
The article analyzes the essence and effectiveness of the Alkire -Foster method for calculating the multidimensional poverty index. The Alkire -Foster method extends the income -only approach by integrating a number of…
This study analyzed the transformation of Uzbekistanʼs national fashion brands into global ones. It examined the role of cultural identity in brand positioning, the function of digital communication in fostering…
This article analyzes the effectiveness of digital marketing strategies in enhancing the competitiveness of small business entities. The study examines the impact of SEO (search engine optimization), social media…
Эффективное и продуктивное использование земель сельскохозяйственного назначения, своевременная компенсация и устранение недостатков в соответствии с нормативными актами, регулирующими развитие агропромышленного…
This article analyzes strategic directions for enhancing industrial potential through the formation and development of industrial clusters. The author thoroughly examines the principles of clustering, the structural…
The aim of this work is to improve the methodology for enhancing the innovation efficiency of telecommunication equipment manufacturing companies. Innovations in the telecommunications sector, technological development…
This scientific article explores the ongoing reforms in the electric power network, their outcomes, and the persistent challenges in the sector. It analyzes the natural monopoly conditions in the production and…
This article analyzes the ways of using neuromarketing strategies in retail, their role in increasing their effectiveness and their impact on consumer behavior. An analysis of modern marketing tools (digital marketing…
This article analyzes the need to develop an innovative management system in small businesses, the existing problems and ways to overcome them. Modern approaches to innovation management, the advantages of introducing…
The article examines the current state and development issues of fruit and vegetable production in the agrarian sector of our republic and its regions. Key measures for enhancing agriculture in the context of modern…
This study analyzes the integration of technical regulation systems and quality management in industrial enterprises and outlines practical directions for their improvement. The effectiveness of implementing a quality…
В статье описаны условия, принципы, зарубежный опыт и пути эффективного использования значения малого бизнеса и частного предпринимательства в повышении качества жизни населения, социальной среды, качества жизни…
This article also presents concepts about the relevance and importance of e- commerce today. Econometric analyses were conducted to study the impact of various factors on the development of the e-commerce system in an…
This article examines the issues of effective formation of marketing strategies of insurance companies in the context of modern digital technologies. In the context of digital transformation, modern methods of selling…
This article reveals the specifics of organizing digital marketing activities in industrial enterprises. The importance of digital marketing for industrial sectors, its impact on economic growth and its differentiation…
On the one hand, the cluster allows you to quickly update according to the trigger effect. On the other hand, in doing so, it forces buyers to remember their constant development in front of the market. On the other…
The article examines Uzbekistan’s tourism development with a focus on the Zomin ecotourism zone. It analyzes recent reforms, infrastructure improvements, and policy measures aimed at increasing tourist inflow and…
В данной статье проанализированы вопросы совершенствования механизма управления организациями высшего образования в условиях конкуренции. Изучена глобальная и национальная конкурентная среда в сфере высшего образования…
This article presents strategies for the advancement of international companies in the context of today’s dynamic global environment. It examines core concepts related to the strategic development of such firms under…
This article examines the main indicators of living standards, including income, real income, growth rates, the composition of household income, the importance of specific sources in income formation, and issues of…
The use of IT technologies in tourism development plays a crucial role in increasing efficiency, improving service quality, and creating a comfortable environment for travelers. Artificial intelligence, Big Data, IoT…
Digital transformation, that is, the use of modern digital technologies and innovations in the industrial sector, is of great importance in all aspects of business today. This article examines how digital transformation…
The article analyzes effective strategies for managing risks in agriculture, particularly in the field of farming. The agricultural sector, especially the farming industry, faces specific uncertainties and risks, making…
This article explores the trajectory of Uzbekistan’s economic development through the lens of innovation and scientific advancement. It emphasizes the role of state-supported initiatives, legal frameworks, and…
This article explores the application of the ADALINE (Adaptive Linear Neuron) model in personal finance, emphasizing its role in improving decision -making accuracy. ADALINE, introduced by Bernard Widrow and Ted Hoff in…
Small business and private entrepreneurship play a crucial role in the sustainable development of the national economy. This article analyzes effective strategies for supporting and developing small businesses based on…
This article analyzes the significance and effectiveness of using analytical procedures in the internal audit process of business entities. Analytical procedures enable internal auditors to identify and assess risks…
This article analyzes the forms of industrial clusters and the importance of corporate relations among cluster participants, as well as their impact on economic efficiency and development. Industrial clusters can take…
This article analyzes the role and effectiveness of digital marketing tools in business development. With the widespread adoption of modern technologies and the internet, marketing strategies have undergone significant…
This study develops an econometric forecasting model for the prices of key food commodities — beef, potatoes, and rice. Using five years of historical price data provided by the Statistics Agency, price forecasts for…
This article provides a comprehensive analysis of the issues related to the innovative development of small businesses. It highlights the vital role of small enterprises in advancing economic growth through innovation…
This article examines the impact of pandemics and crises on social sectors. The article analyzes the definitions and types of social sectors, their importance during pandemics and crises, emerging problems and ways to…
Maqolada muddati oʻtgan qarzlari boʻlgan banklarning samaradorligini oshirish masalalari koʻrib chiqiladi. Muammoli kreditlar xavfini kamaytirish, ularni yuzaga keltiruvchi omillarni bartaraf etish va kredit portfelini…
This article assesses the role of tourism infrastructure in the development of tourism in the region and improving the well-being of the population , as well as highlights the specific aspects of the formation of…
The article presents theories on consumer motivation to purchase goods, highlights the concepts of the marginal substitution rate and its features, and shows ways to use the marginal substitution rate to increase…
В статье рассматриваются процессы развития дехканского рынка — одного из направлений сферы обслуживания населения в условиях развития предпринимательства, а также вопросы повышения его социально - экономической…
This article explores the features of effective use of marketing methods in retail trade, their impact on consumer behavior, and their role in enhancing the competitiveness of retail enterprises. The analysis covers key…
Ha. Marketing O‘zbekiston Oliy attestatsiya komissiyasi (OAK) ro‘yxatidagi ilmiy jurnal — 362/5-sonli qaror (4 октябрь 2024), ixtisoslik: 08.00.00 Иқтисодиёт фанлари.
ISSN 3060-4621.
Тошкент давлат иқтисодиёт университети (Toshkent).
Sohalar: Iqtisodiyot.
Maqola jurnalning rasmiy sayti orqali topshiriladi: https://marketingjournal.uz/index.php/mj/en. E-pochta: info@marketingjournal.uz, otabek@marketingjournal.uz.