SCIENTIFIC AND THEORETICAL ASPECTS OF DEVELOPING ADAPTABLE (AGILE) AND GREEN MANAGEMENT

Umarov Bexzod Batirovich

Marketing · 2025-yil

Annotatsiya

This article examines the theoretical foundations of Agile and green management, exploring their interrelation and integrated application in organizations. Agile promotes rapid adaptation and efficient management, while green management focuses on ecological sustainability and rational resource use. Their integration supports sustainable development across economic, social, and environmental dimensions. The article also highlights international experience and the prospects of implementation in the context of Uzbekistan.

Maqola ma’lumotlari
MualliflarUmarov Bexzod Batirovich
JurnalMarketing
Nashr sanasi2025-05-31
Son5
TilO‘zbek
DOI10.67668/mj/2025iss5/536

Kalit so‘zlar

Agile management, green management, sustainable development, environmental efficiency, innovative governance, Uzbekistan experience, Agile -менеджмент, зелёный менеджмент, устойчивое развитие, экологическая эффективность, инновационное управление, опыт Узбекистана, Agile menejment, yashil menejment, barqaror rivojlanish, ekologik samaradorlik, innovatsion boshqaruv, Oʻzbekiston tajribasi

Ilmiy soha

Marketing jurnalidan boshqa maqolalar

Marketing — barcha maqolalar