This article examines the theories of creating brand value in the dairy and dairy products market, based on the fact that brand value depends on the elements and image of the enterpriseʼs Marketing MIX.
| Mualliflar | Xodjiyev Ibroxim Ikramovich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-05-31 |
| Son | 5 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss5/539 |
DOI: 10.67668/mj/2025iss5/539 · Maqolaning asl sahifasi
brand, brand value, Marketing MIX, marketing, brand awareness, brand loyalty, brand strategy, structural equation modeling (SEM), competitiveness, бренд, ценность бренда, маркетинговый микс, маркетинг, узнаваемость бренда, лояльность к бренду, брендовая стратегия, модель структурных уравнений (SEM), конкурентоспособность, brend, brend qiymati, marketing miks, marketing, brenddan xabardorlik, brendga sodiqlik, brend strategiyasi, tizimli tenglamalar modeli (SEM), raqobatbardoshlik
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