Conceptual aspects of creating food brand value

Xodjiyev Ibroxim Ikramovich

Marketing · 2025-yil

Annotatsiya

This article examines the theories of creating brand value in the dairy and dairy products market, based on the fact that brand value depends on the elements and image of the enterpriseʼs Marketing MIX.

Maqola ma’lumotlari
MualliflarXodjiyev Ibroxim Ikramovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-05-31
Son5
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss5/539
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss5/539 · Maqolaning asl sahifasi

Kalit so‘zlar

brand, brand value, Marketing MIX, marketing, brand awareness, brand loyalty, brand strategy, structural equation modeling (SEM), competitiveness, бренд, ценность бренда, маркетинговый микс, маркетинг, узнаваемость бренда, лояльность к бренду, брендовая стратегия, модель структурных уравнений (SEM), конкурентоспособность, brend, brend qiymati, marketing miks, marketing, brenddan xabardorlik, brendga sodiqlik, brend strategiyasi, tizimli tenglamalar modeli (SEM), raqobatbardoshlik

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAXodjiyev Ibroxim Ikramovich (2025). CONCEPTUAL ASPECTS OF CREATING FOOD BRAND VALUE. Marketing, (5). https://doi.org/10.67668/mj/2025iss5/539
GOST (OAK)Xodjiyev Ibroxim Ikramovich CONCEPTUAL ASPECTS OF CREATING FOOD BRAND VALUE // Marketing. – 2025. – № 5. – DOI: 10.67668/mj/2025iss5/539.
MLAXodjiyev Ibroxim Ikramovich. “CONCEPTUAL ASPECTS OF CREATING FOOD BRAND VALUE.” Marketing, (5), 2025. https://doi.org/10.67668/mj/2025iss5/539
ChicagoXodjiyev Ibroxim Ikramovich. “CONCEPTUAL ASPECTS OF CREATING FOOD BRAND VALUE.” Marketing, (5) (2025). https://doi.org/10.67668/mj/2025iss5/539
HarvardXodjiyev Ibroxim Ikramovich (2025) ‘CONCEPTUAL ASPECTS OF CREATING FOOD BRAND VALUE’, Marketing, (5). https://doi.org/10.67668/mj/2025iss5/539
BibTeX
@article{xodjiyevibroximikramovich2025,
  title = {CONCEPTUAL ASPECTS OF CREATING FOOD BRAND VALUE},
  author = {Xodjiyev Ibroxim Ikramovich},
  journal = {Marketing},
  year = {2025},
  number = {5},
  doi = {10.67668/mj/2025iss5/539},
  url = {https://doi.org/10.67668/mj/2025iss5/539}
}

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