The Marketing Journal is included in the list of scientific publications recommended for publishing the main scientific results of dissertations by the decision of the Higher Attestation Commission procedure committee dated 03.10.2024 No. 10/2 and by the decision of the Higher Attestation Commission Presidium dated 04.10.2024 No. 362/5.
| Nashriyot | Тошкент давлат иқтисодиёт университети |
|---|---|
| Shahar | Toshkent |
| ISSN | 3060-4621 |
| Tashkil etilgan | 2024 |
| Nashr davriyligi | Oyiga 1 marta (yiliga 12 son) |
| Maqolalar soni | 1870 |
| OAK holati | Ro‘yxatda |
This article analyzes the theoretical foundations of strategic management in the construction materials industry. It focuses on key concepts, principles, and models of strategic management, as well as the specific…
The article describes the significant impact of the need to increase sales of high- tech goods for sustainable development in business entities specializing in industrial production. In this regard, the concept of…
This article explores the implementation of customer relationship management (CRM) systems in developed countries. The experiences of the USA, Japan, and Germany show the impact of CRM technologies on marketing…
В данной статье проанализированы сущность, значение и механизмы применения маркетинговых стратегий, ориентированных на клиента, в сфере электронной коммерции. Рассмотрены маркетинговые стратегии компании Аmаzоn, их роль…
This article analyzes the modern mechanisms for the functioning and development of small businesses in the service sector of the region. In addition, the decrees and resolutions issued by the head of our country on the…
The article examines the issues of implementing a strategic approach and effective management systems in enterprises to maintain competitiveness and a stable position in the market in modern economic conditions, and the…
The article provides a scientific and empirical analysis of the prospects for enhancing export potential in the development of the regional economic system , using Surkhandarya region as a case study . The research…
This research investigates the stability of industrial and energy enterprises by analyzing internal and external factors that influence economic resilience. Applying a criteria -based approach, this study evaluates the…
This article describes the scientific and theoretical aspects of using the discounted cash flow method in assessing the capital value of a joint stock company. Also, the discounted cash flows method was used to assess…
This article examines the role and significance of innovative marketing strategies in the development of the service market in the Namangan region. The research analyzes the dynamics of service sector growth based on…
This article analyzes the formation and development trends of the e-commerce sector in the Republic of Uzbekistan, as well as the existing challenges and ways to overcome them. It also highlights the role and importance…
This article examines the application of artificial intelligence technologies in the field of marketing, their current state, and development trends. The main directions, opportunities, and existing threats of using…
At the modern stage of economic development , the high volatility and complexity of economic systems necessitate the deep integration of innovative approaches into management practices . This study provides a…
This article comprehensively studies the issues of human capital development and stimulation of creative abilities. The study analyzes innovative approaches used in different countries of the world, their performance…
This article examines the theoretical foundations of innovation development and the digital economy, as well as their role and interrelation in the modern economic environment. It analyzes the forms of innovation…
The formation of a national food brand plays a pivotal role in enhancing a country's competitiveness in the global food market while also contributing to the sustainable development of its agro -industrial sector…
This article analyzes the theoretical and practical foundations for the development of alternative types of tourism in Uzbekistan. Alongside traditional forms of tourism, the necessity of developing alternative…
In todayʼs highly competitive pharmaceutical market, building and maintaining strong customer relationships is more important than ever. With rapidly evolving pharmaceutical product needs and increasing demand for…
This article explores the ways to improve export marketing in the textile industry. It focuses on the impact of managerial capacity, digital technologies, environmental requirements, and global trade dynamics on export…
This article analyzes the factors influencing the development of marketing strategies and the enhancement of competitiveness among farming enterprises in the agricultural sector. The research focuses on essential…
This article analyzes marketing strategies that enhance product sales on digital marketplaces. The study applies the AIDA, SOSTAC, and STP models to examine how consumer behavior is influenced by visual presentation…
This article explores the development of Islamic financial services in Uzbekistan, examining the essence of the Islamic finance system, its historical evolution, and the application of Islamic financial instruments. The…
This article provides a systematic analysis of the nature, forms, and effectiveness of international cooperation in the field of financial security. In the context of growing global economic integration and increasing…
This article explores the development processes of the tourism sector in regions of the Republic of Uzbekistan with high investment attractiveness. Using the examples of Tashkent city, Samarkand, Bukhara, Khorezm…
This article analyzes the prospects of implementing digital transformation and Big Data technologies in Uzbekistanʼs meteorological service. It briefly reviews the history and development stages of meteorology and…
This scientific work analyzes the specific features of auditing cultural institutions. In particular, the financial, legal and social aspects of the activities of cultural institutions such as theaters are…
This article explores the theoretical foundations of dividend policy in commercial banks, emphasizing its alignment with evolving socio -economic conditions. It highlights the importance of managing credit risks…
This article presents insights into risk management practices aimed at protecting the assets of commercial banks, with a focus on their application in Uzbekistanʼs national economy. It highlights measures taken during…
The article explores the issues of ensuring economic security in the process of forming and developing industrial clusters. The relevance of the cluster approach as a tool for enhancing the competitiveness and…
This article explores various marketing strategies aimed at enhancing the competitiveness of enterprises. Approaches such as differentiation, price competition, focus strategy, innovative marketing, and partnership are…
This article examines the role of marketing research as a key tool in shaping the customer strategy of commercial banks. The necessity of in-depth analysis of customer needs, preferences, and behavior is substantiated…
This article examines international experience in the development of clustering. It analyzes cluster development models employed in various countries and their impact on enhancing the competitiveness of different…
This article analyzes the concept of eco -marketing strategies in the retail sector. In particular, it examines areas such as sustainable sourcing, eco -friendly branding, and green operations. Furthermore, the economic…
The study analyzes the role of marketing strategies in increasing Uzbekistanʼs food product exports. Based on statistical and digital marketing analyses, an export volume forecast for 2025 –2027 has been developed…
This article explores the international marketing strategies of the multinational corporation Apple, analyzing their role in achieving global market success. It emphasizes key approaches such as product differentiation…
This article examines the current state and development prospects of the profession of guide -interpreters in Uzbekistan. It explores the essential role of guide - interpreters in the tourism sector as cultural…
This article analyzes the use of digital technologies in the higher education system and their impact on the educational process. Ways to improve digital infrastructure, improve teachersʼ skills, and effectively use…
This article examines the system of the knowledge economy, which affects the sustainable economic development of our country. The conditions for the formation of the knowledge economy in our country are analyzed and…
The agricultural sector is of great importance in ensuring the sustainable growth of the national economy based on the socio -economic development of the regions. In particular, agrologistics centers are being…
This article highlights the scientific and theoretical foundations of developing industrial enterprises based on innovative technologies. In the context of intensifying global competition and the growing impact of…
The article analyzes the essence and effectiveness of the Alkire -Foster method for calculating the multidimensional poverty index. The Alkire -Foster method extends the income -only approach by integrating a number of…
This study analyzed the transformation of Uzbekistanʼs national fashion brands into global ones. It examined the role of cultural identity in brand positioning, the function of digital communication in fostering…
This article analyzes the effectiveness of digital marketing strategies in enhancing the competitiveness of small business entities. The study examines the impact of SEO (search engine optimization), social media…
Эффективное и продуктивное использование земель сельскохозяйственного назначения, своевременная компенсация и устранение недостатков в соответствии с нормативными актами, регулирующими развитие агропромышленного…
This article analyzes strategic directions for enhancing industrial potential through the formation and development of industrial clusters. The author thoroughly examines the principles of clustering, the structural…
The aim of this work is to improve the methodology for enhancing the innovation efficiency of telecommunication equipment manufacturing companies. Innovations in the telecommunications sector, technological development…
This scientific article explores the ongoing reforms in the electric power network, their outcomes, and the persistent challenges in the sector. It analyzes the natural monopoly conditions in the production and…
This article analyzes the ways of using neuromarketing strategies in retail, their role in increasing their effectiveness and their impact on consumer behavior. An analysis of modern marketing tools (digital marketing…
This article analyzes the need to develop an innovative management system in small businesses, the existing problems and ways to overcome them. Modern approaches to innovation management, the advantages of introducing…
The article examines the current state and development issues of fruit and vegetable production in the agrarian sector of our republic and its regions. Key measures for enhancing agriculture in the context of modern…