The Marketing Journal is included in the list of scientific publications recommended for publishing the main scientific results of dissertations by the decision of the Higher Attestation Commission procedure committee dated 03.10.2024 No. 10/2 and by the decision of the Higher Attestation Commission Presidium dated 04.10.2024 No. 362/5.
| Nashriyot | Тошкент давлат иқтисодиёт университети |
|---|---|
| Shahar | Toshkent |
| ISSN | 3060-4621 |
| Tashkil etilgan | 2024 |
| Nashr davriyligi | Oyiga 1 marta (yiliga 12 son) |
| Maqolalar soni | 1870 |
| OAK holati | Ro‘yxatda |
Agriculture remains a vital sector of the economy, playing a key role in ensuring food security, employment, and sustainable economic development. In the context of globalization and digital transformation, state…
The green economy is a new development paradigm aimed at reducing environmental risks and improving well-being. Evaluating its effectiveness requires the development of special tools and indicators. The purpose of this…
The topic of requirements for service personnel in public and private organizations in the tourism sector and their personal characteristics is of great importance in the development of tourism and in meeting customer…
The article is aimed at assessing the effectiveness of implementing digital technologies in business processes. Digital transformation and its impact on business processes, methodology for implementing digital…
This article analyzes the key principles of viral marketing and its application on social media platforms. Through widespread content distribution, brands can attract audience attention and achieve high efficiency. The…
В данной статье авторами освещены характеристики человеческого капитала в отраслях и сферах экономики сегодня, его состояние, анализ показателей оценки человеческого капитала, возможности повышения эффективности…
В данной статье рассматриваются организационные механизмы, направленные на улучшение процессов управления персоналом в компаниях. Для достижения эффективности и повышения конкурентоспособности важно применять…
This article studies the experience of foreign countries in using digital marketing in the development of entrepreneurship, analyzes the processes of using digital technologies by enterprises to achieve marketing goals…
В исследовании проанализирована статистика использования интернета в Узбекистане, оценены изменения в поведении потребителей и приведены примеры технологий, активно используемых в бизнес-процессах. В результате были…
Today, the transition to digital technologies has become not only an integral part of development but also a key factor for sustainable progress. Digital platforms play a crucial role in addressing important issues such…
This article explores the role of approaches to the formation of the digital economy and presents the opinions of global experts on this topic. It provides and analyzes information on technological, process, platform…
The article studies foreign experiences of digitalization and their implementation in the higher education system of the Republic of Uzbekistan. Modern digital technologies open up new opportunities for higher education…
The article analyzes ways to improve the mechanisms for financing sports organizations in Uzbekistan. Based on international experience, opportunities for developing public-private partnerships, attracting sponsorship…
This article covers the content of the green marketing concept, the stages of development of the green marketing concept, the main components of green marketing, the principles of the green marketing concept, the…
The article highlights the effectiveness of using digital technologies in the digital economy and marketing of medical services. It focuses on the study of customer (patient) trends in the healthcare system, especially…
The research is devoted to the study and analysis of logistics optimization in enterprises of the Republic of Uzbekistan. The main attention is paid to the development of effective approaches to logistics chain…
The article emphasizes the importance of the digital economy in the step-by-step transition to a completely new level of the use of information technologies in all aspects of industrial and social life. The current…
This article covers the introduction of digital technologies into the economy of the State of Qatar, in particular, in tourism, as well as the stages of development of the Internet of Things industry (IoT). The article…
В данной статье рассмотрены вопросы мониторинга активности пользователей с использованием аналитических инструментов социальных медиа и оптимизации маркетинговых стратегий коммерческих банков. На основе передового опыта…
This article is devoted to the study of the importance of cloud technologies in the marketing activities of modern enterprises, their application and effectiveness. The article analyzes the impact, advantages, and…